1. Bobbio’s and Crater Marketing Plan
By Cassidy Layton and Katie Niedermeyer

2. Description of Product
Bobbio’s pizza sold at all athletic events
Bobbio’s pizza sold in the C-Mart once a month
Pepperoni and cheese pizza
One slice costs $1.50

3. Market Analysis
Bobbio’s = successful, well-liked, gives back to the community, family owned and operated
Numerous pizza companies have gone international
Bobbio’s is expanding and increasing in popularity

4. SWOT Analysis Little Caesars Pizza Abby’s Pizza Strengths: Strengths:
•Cheap
•Fast
•Chain Restaurant
Weaknesses:
•Not on campus
•Low quality
•One size
Opportunities:
•Most people can afford
•Ready when you need it
•Well known
Threats:
•Lots of competition
•Doesn’t please all types
of pizza eaters
•Not sit-in eating
Abby’s Pizza
Strengths:
•Variety
•Different sizes
•Chain Restaurant
Weaknesses:
•Not on campus
•Expensive
•Not inviting
Opportunities:
•Many people look for variety
•Accommodates to the amount of people
•Known by many members of the community
Threats:
•Hard to get to
•Not everyone can afford
•Makes the pizza eating experience less desirable

5. SWOT Analysis Bobbio’s Pizza Strengths: • On campus
• Supports community
• Popular
• Fast
Weaknesses:
• Expensive
• Lack of variety (brought in)
• Long cook time
Opportunities:
• Sold at the games
• No competition (with other pizzas)
• Employees are known
Threats:
•Other foods being sold

6. Business Proposition
Mission Statement: To quickly provide students and spectators with hot Bobbio’s pizza on the Crater campus.
Marketing Plan in Action:
a. Word of mouth (school announcements, spreading the word)
b. Poster/ Flyers (make at school)
Short and Long Term Goals:
a. Short: To get the word out and sell pizza.
b. Long: Donation portion of proceeds to Crater athletics
Target Market: Students and sport spectators at Crater.
Value Added: On Crater campus.

7. 4 P’s of Marketing
Product: We will be selling pizza at Crater because there is a high demand it.
Price: $1. 50 for one slice of either cheese or pepperoni.
Place: The pizza will be sold at athletic events at all home games and also in the C-Mart once a month.
Promotion: Punch card
Receive punch each time you buy
9 punches= free piece of pizza and drink

8. Graphs