Business Model Template

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Presentation transcript:

Business Model Template November 2006 alex@arvetica.com Business Model Template Brief Outline of Business Models / Nov 06 Alex Osterwalder / alex@arvetica.com

November 2006 alex@arvetica.com Template INFRASTRUCTURE OFFER CUSTOMER PARTNER NETWORK CUSTOMER RELATIONSHIP CORE CAPABILITIES VALUE PROPOSITION TARGET CUSTOMER VALUE CONFIGURATION DISTRIBUTION CHANNEL COST STRUCTURE REVENUE STREAMS FINANCE a business model describes the value an organization offers to various customers and portrays the capabilities and partners required for creating, marketing, and delivering this value and relationship capital with the goal of generating profitable and sustainable revenue streams

describing a company’s business model November 2006 alex@arvetica.com describing a company’s business model PARTNER NETWORK CUSTOMER RELATIONSHIP INFRASTRUCTURE CUSTOMER OFFER CORE CAPABILITIES TARGET CUSTOMER portrays the network of cooperative agreements with other companies explains the relationships a company establishes with its customers VALUE PROPOSITION outlines the capabilities required to run a company's business model describes the customers a company wants to offer value to gives an overall view of a company's bundle of products and services VALUE CONFIGURATION DISTRIBUTION CHANNEL describes the arrangement of activities and resources describes the channels to communicate and get in touch with customers sums up the monetary consequences to run a business model describes the revenue streams through which money is earned COST STRUCTURE REVENUE STREAMS FINANCE

describing a company’s offer November 2006 alex@arvetica.com describing a company’s offer OFFER VALUE PROPOSITION value proposition 1 value proposition 2 …

describing who a company offers value to November 2006 alex@arvetica.com describing who a company offers value to OFFER CUSTOMER VALUE PROPOSITION TARGET CUSTOMER value proposition 1 value proposition 2 … target customer 1 target customer 2 …

describing how a company reaches its customers November 2006 alex@arvetica.com describing how a company reaches its customers OFFER CUSTOMER VALUE PROPOSITION DISTRIBUTION CHANNEL TARGET CUSTOMER value proposition 1 value proposition 2 … distribution channel 1 distribution channel 2 … target customer 1 target customer 2 …

describing the relationships a company builds November 2006 alex@arvetica.com describing the relationships a company builds OFFER CUSTOMER VALUE PROPOSITION CUSTOMER RELATIONSHIP TARGET CUSTOMER value proposition 1 value proposition 2 … relationship type 1 relationship type 2 … target customer 1 target customer 2 …

describing how a company makes money November 2006 alex@arvetica.com describing how a company makes money OFFER FINANCE CUSTOMER VALUE PROPOSITION REVENUE STREAM TARGET CUSTOMER value proposition 1 value proposition 2 … revenue stream 1 revenue stream 2 … target customer 1 target customer 2 …

describing what capabilities are required November 2006 alex@arvetica.com describing what capabilities are required INFRASTRUCTURE OFFER CORE CAPABILITIES VALUE PROPOSITION core capability 1 core capability 2 … value proposition 1 value proposition 2 …

describing what activities are required November 2006 alex@arvetica.com describing what activities are required INFRASTRUCTURE OFFER CORE CAPABILITIES VALUE CONFIGURATION VALUE PROPOSITION core capability 1 core capability 2 … activity 1 activity 2 … value proposition 1 value proposition 2 …

describing the partners that leverage the business model November 2006 alex@arvetica.com describing the partners that leverage the business model INFRASTRUCTURE OFFER CORE CAPABILITIES PARTNER NETWORK VALUE PROPOSITION core capability 1 core capability 2 … partner 1 partner 2 … value proposition 1 value proposition 2 …

describing the costs of a business model November 2006 alex@arvetica.com describing the costs of a business model INFRASTRUCTURE FINANCE OFFER CORE CAPABILITIES COST STRUCTURE VALUE PROPOSITION core capability 1 core capability 2 … cost account 1 cost account 2 … value proposition 1 value proposition 2 …

http://business-model-design.blogspot.com November 2006 alex@arvetica.com http://business-model-design.blogspot.com

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