1. Impact Workshop
NABC Project Worksheet Present your project idea using the NABC - format. Present your idea in three minutes!
PROJECT IDEA
<IDEA NAME>
What is the important,
large, UNMET
customer and market
NEED AND WANT you have discovered?
Quantify the problem. … N
What is the specific
APPROACH you have
developed to satisfy
that unmet need? How
will it fulfill the need AND delight the customers? A
What are the
BENEFITS per cost of
your approach? Client perspective B
Who is your COMPETTION? What are the alternatives? Why your benefits are superior? C
What are you aiming to do? Include a
specific call to
ACTION.
Est. investment in xxx Euros, revenue estimate for JY in yyy Euros in 5 years.

2. Impact Workshop
Business Model Canvas –template Instruction available at
Key Partners +
Key Stakeholders
What resources will you need to run the activities?
Who are your partners?
Who are your suppliers? What expertise or resources partners have?
Who are the key stakeholder groups you will need to involve?
Are there any strategic alliances?
Why would somebody partner with you? …
Key Activities
What are the most important activities to achieve the goals wanted?
Describe work packages in high level
Value Propositions
What is the added value, beyond state-of-art of your proposal?
What is the impact? What are the impact measures?
How will project solve market/customer problem or satisfy the market need? (different customer segments have different needs  different value propositions)
How project differs from competitors?
Is problem and market big enough?
Customer
Relationships
How do you get, keep and grow customers? .
Customer Segments
Beneficiaries?
Customers?
Who do you want to influence with your project?
Different segments: Geographical, social, gender, education…
Why are current solutions underperforming?
How will you measure success?
What are the risks?
Key Resources
What resources you will need to run you project?
What is the perfect project team?
How to protect IPR ? Is there manufacturing, laboratory, etc.?
Is commercialization part of the project e.g. customer connections? ….
Channels
How do you reach the markets?
Dissemination & Communication means?
Delivery & distribution means?
Cost Structure
Everything has a cost. Cost of activities, resources, partners, channels and customer relationships
What are the costs of operations?
Fixed costs?
Variable costs?
Revenue Streams
How does the company make money from each customer segment?
Revenue models (i.e. direct sales) are the strategy
Pricing is the tactic