1. Your Personal Manifesto
Contents…
Vision
Mission
Values
Core beliefs
Major dislikes
Primary skills
Personal P&L and Balance Sheet
Current number one goal & process
3 to 5 year goals and vision board
2014 goals and vision board
2014 be do have give more board
Organisations or roles/identities
Inspirational quotes
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2. Business plan contents
1) Executive summary
4) Operations
Mission
Vision
Goals
Objectives of business
Summary of the business and personnel
Overview of industry
Projected position for the future
Business structure
Organisational structure
Delivery of products and services
5) Financial projections
Summary
Analysis
Projections
2) Competitor analysis and target market
Who are your competitors and how do they operate?
Who is your target market and what do they want and need?
6) Risk analysis
Risks
Methods to minimise risk
Strategy
Methods and channels
3) Marketing
USPs
Strategy
Methods and channels
7) Exit strategy
BE MORE - DO MORE - HAVE MORE - GIVE MORE

3. BE MORE - DO MORE - HAVE MORE - GIVE MORE
Your business overview…
Personal & Business Strategy & Structure
Finding
Funding
Farming
Key message –
Business Management & Administration
BE MORE - DO MORE - HAVE MORE - GIVE MORE

4. Business model – PPP example
Key partnerships
Key activities
Value propositions
Who will you build relationships with?
For example, estate agents, Local Government.
What things do you need to do to make your business work?
For example, sourcing and managing tenants and properties, financing/re-financing
What is the value of your business to your customers?
For example, for tenants, we provide high quality, low-cost accommodation
Customer relationships
Customer segments
Revenue streams
What type of relationship will you build with the different type of customers you have?
For example, with tenants we will be firm, fair and professional.
What are the different types of segment you will be marketing to?
For example, we will market to tenants and passive investors
What are the ways you will generate an income?
For example, Profits from rental income after all expenses, capital gains from yield enhancement
Cost structure
Key Resources
Channels
What are all of the costs of running your business? Explicit or implicit?
For example, mortgage interest, accountancy and other fees
What resources will you need to run the business effectively?
For example, mentors, workshops, planning advice.
What channels will you use to promote to the different types of customer?
For example, find tenants using online portals
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5. Business model template
Key partnerships
Key activities
Value propositions
Customer relationships
Customer segments
Key resources
Channels
Cost structure
Revenue streams
BE MORE - DO MORE - HAVE MORE - GIVE MORE
Available from businessmodelgeneration.com

6. BE MORE - DO MORE - HAVE MORE - GIVE MORE
Micro, Meso & Macro Environments…
BE MORE - DO MORE - HAVE MORE - GIVE MORE