Growing your club through Service Leadership Programs Welcome to the session on Growing Your Club Through Service Leadership Programs. In this session, we will focus on the expansion of a club’s service reach to children through Kiwanis branded programs and the ways to capitalize on the potential membership growth of the club. There is one handout for this forum entitled: Growing Your Club Through Service Leadership Programs. This handout will serve as the notes for this presentation. The handout will also serve as a guide for your club. The bottom line of this forum is GROWTH- growth of your club and growth of our service leadership programs. Your club can build on the uniqueness of Kiwanis- our programs for youth- by connecting to schools, youth and the community.

Growing your club through Service Leadership Programs Session objectives: Identify opportunities to grow the Kiwanis family and increase the service impact of your Kiwanis club. Adopt best practices to increase membership and member participation in your Kiwanis club. The objectives of this session are to: Show ways that a Kiwanis club can widen its service impact to children in its own community by creating partnerships with local schools and implementing a service leadership program. List proven ways a club can increase membership and member participation as a result of participating in the service leadership programs.

Becoming a great club Increase membership base Implement meaningful service projects Market Kiwanis to the community Enhance the member experience The goal of Kiwanis International is to make every club a great Kiwanis club. Great Kiwanis clubs are active and vital to their communities. Great Kiwanis clubs are growing in membership, expanding their service reach, and providing opportunities for people of all ages to become involved. Clubs can become great clubs by getting involved in service leadership programs. Clubs can: Increase their membership base, Implement meaningful service projects, Market Kiwanis to the community, and Enhance the member experience.

Service Leadership Programs K-Kids Bring Up Grades Terrific Kids Key Club Circle K Builders Club Aktion Club We know that our organization is leading the way in serving the children of the world. We can do more if we simply expand our membership base. Expanding the membership base will allow us to expand our service impact. This is the focus of the remainder of this forum- to expand the Kiwanis Family. Our service leadership programs: Bring Up Grades Terrific Kids K Kids Builders Club Key Club Circle K Aktion Club

Brief overview K-Kids: founded in 1998 for elementary school students. Currently has 38,000+ members in 925+ clubs in 11 countries. Bring Up Grades is a program designed to recognize students who raise their grades into an acceptable range, and maintain or continue to raise them from one grading period to the next. Terrific Kids is a student-recognition program that promotes character development, self- esteem, and perseverance. (State brief comments regarding programs listed above.) 5

Brief overview Builders Club: founded in 1975 for middle school/junior high school students. Currently has an estimated 36,000+ members in 1,300+ clubs in seven countries. Key Club: founded in 1925 for high school students. Currently has 244,000+ members in 5,000+ clubs in 28 countries. (State brief comments regarding programs listed above.) 6

Brief overview Circle K: founded in 1936 for college and university students. Currently has 13,000+ members in 500+ clubs in 17 countries. Aktion Clubs: founded in 2000 for adults living with disabilities. Currently has 6,700+ members in 289 clubs in five countries. (State brief comments regarding programs listed above.) 7

Measurable impact of sponsorship Better relationships with schools Positive role-modeling for youth New service projects for the club Expand reach of Kiwanis Added member enthusiasm for projects Our service leadership programs provide major benefits to the Kiwanis club, the schools, and the community. Win – Win relationships are created as more schools partner with Kiwanis clubs. Kiwanians serve as positive role models for youth in the community. The Kiwanis club adds new service projects and more variety to its service impact. The Kiwanis club has a direct impact on more children. Club members become enthused and involved with the new projects and program.

Program steps Prerequisites: Willingness to leave the club’s “comfort zone” Desire to sponsor a Service Leadership Program Positive attitude Expectation to increase membership There are several things a Kiwanis club should consider as it makes the commitment to this process. First, is the club ready to change? Are members willing to try different things and leave their “comfort zone”? Do members have a desire to sponsor a service leadership program? Is there money in the budget? Which members will be on the committee and be willing to help? Is there a general agreement that expanding projects and growing the club is the main objective? Is there a positive attitude about growth? Is there a sincere expectation that the club will and can grow?

Getting started Form a Service Leadership Program committee. Involve the growth or TAG Team in planning. Identify other resources to assist. Gather information. Need help? 1-800-KIWANIS, ext. 411 A unique aspect of this strategy to increase membership in your club is the combined effort to start new projects as you recruit members. This requires the cooperation of two main committees in the club. Create or expand the committee for the service leadership programs. Get enthusiastic people involved. Involve the growth or TAG committee in the early stages of planning. Keep both committees informed and collaborating on the process. Acquire information regarding the service leadership program your club wishes to start. Gather membership materials. For assistance, call: The Kiwanis Helpline at extension 411

Step 1: Assessing the potential Internally: Club Excellence Tool Planning Your Club’s Success Externally: Community analysis Identify schools for Kiwanis programs Once the club makes a commitment and committees are in place, the process can begin. Assessing the potential requires both a club assessment and a community analysis. Internally: Assess the club’s strengths and weaknesses. Determine how to make the club better. Determine which new program the club members would like to start. Use the Club Excellence Tool and Planning Your Clubs Success to assist with this assessment. Externally: Complete a community analysis. Interview school administrators. Get buy in from principals and teachers for the Kiwanis programs. Determine from the information gathered, which program will be initiated.

Step 2: Committing to change Drop projects that are no longer relevant. Add new projects and effective fundraising. Target prospective members to support new projects. Educate members on Service Leadership Programs. Change club operations to attract members. Based on the results of the club assessment and the community analysis, the club may have to consider changes to its operation. These changes may include: dropping projects that are no longer relevant; adding more effective fundraising; scheduling a recruiting campaign targeting prospects supporting new projects; educating members on the new projects and programs.

Step 3: Taking action Plan the work; work the plan. Formulate a timeline. Establish specific goals. Assemble resource materials. Take action. Successful growth of the Kiwanis family will require coordination of efforts to start a service leadership program while increasing membership. The two committees should collaborate regarding the timeline and growth focus.

Grow the Kiwanis family Organizing the Service Leadership Program Select the site (school/type of program). Order Kit #1 (introductory information). Meet with the school principal. Secure a faculty advisor. Order Kit #2 (club chartering information). Recruit the members. Organize the club. Charter the club. Launch the club. Support the club. First, grow the Kiwanis family. (Review the check list above on starting a new service leadership program.)

Grow your Kiwanis club Enhancing the Kiwanis club Develop a membership goal. Acquire membership materials. Create a club brochure. Develop a prospect list. Contact prospects. Recruit new members. Involve new members in club activities. Second, conduct a successful membership campaign by following these essential steps. (Review bullet points above.)

For more information To obtain new-club building information or kits, contact the Service Leadership Programs at Kiwanis International: 1-800-KIWANIS, ext. 411 or e-mail helpline@kiwanis.org memberservices@kiwanis.org Assistance is always available. Call the Kiwanis Helpline.

Summary Assess the potential. Commit to change. Identify opportunities. Plan. Take action. Report your success. It is a natural process for Kiwanis clubs to expand their service impact and membership base at the same time. New, exciting programs for children will attract more people that want to help and get involved. (Review the bullet points above as a summary of the steps.)

Question and answer (Allow time for questions from the attendees.)

It’s time to grow! (Thank people for attending.) (Encourage attendees to take these ideas back to their clubs.) It’s time to grow!

Growing your club through Service Leadership Programs Welcome to the session on Growing Your Club Through Service Leadership Programs. In this session, we will focus on the expansion of a club’s service reach to children through Kiwanis branded programs and the ways to capitalize on the potential membership growth of the club. There is one handout for this forum entitled: Growing Your Club Through Service Leadership Programs. This handout will serve as the notes for this presentation. The handout will also serve as a guide for your club. The bottom line of this forum is GROWTH- growth of your club and growth of our service leadership programs. Your club can build on the uniqueness of Kiwanis- our programs for youth- by connecting to schools, youth and the community.