The Unit Planner 3 – Commercials & Technical Radio Broadcasting 2 NAME 4 BIGGER PICTURE DATE Radio Broadcasting 2 2 LAST UNIT 1 CURRENT UNIT CURRENT UNIT 3 NEXT UNIT 3 – Commercials & Technical Communicator Modern Media Format & Programming 8 Schedule of Activities, Assignments and Assessments 5 UNIT MAP is about... Identify radio commercial types & how AM & FM technology operates. Write a sports report, promotion ideas, resume, events calendar. Create a signal coverage map, & a banner. Record public service announcement, Ad-Lib commercial & write and record an original commercial MP3. Test #3 (32 questions). Know how commercials are written to sell products. Know the difference between AM & FM radio waves. Explore the various job descriptions & salaries in the radio industry. Know – the 5 categories & 11 appeals used in commercials, primary goal of commercials, AM & FM radio waves & how they travel, power of various classes of radio stations, legal station identification, emergency alert system, typical jobs found in most radio stations. Critical thinking, speaking & writing skills. 7 UNIT CONTENT OBJECTIVES ESSENTIAL SKILLS 6 CONTENT STANDARDS 5 9-10.WHST.4 Produce clear and coherent writing in which the development, organization, and style are appropriate to task, purpose, and audience. (Students will write and record and 30 second radio commercial)