1. The Birth of Radio Radio was invented at the end of the 19 th Century by Guglielmo Marconiinvented At first, it was used to send morse code without using wires. Later, speech and other sounds were carried using the new technology. In the 1920’s, Radio broadcasting was born.

2. Broadcasting Presenters and performers would assemble in a studio and make a live broadcast. Powerful transmitters sent out radio waves representing the sound. These radio signals could be picked up by anyone within range with the right receiving equipment. The same basic technology is still in operation today.

3. Internet Radio In recent years, a new form of Radio broadcast over the Internet has arisen. It has the advantage that you can pick up stations from anywhere in the world. The expensive transmission equipment necessary to make normal radio broadcasts is not required, so virtually anyone can start an Internet radio station.

4. What we’re doing You COULD create your own radio station! We will use a program called Audacity to record and edit content. Virtually everyone dislikes the sound of their own voice!Virtually everyone dislikes the sound of their own voice! You can change the sound of your voice.You can change the sound of your voice.

5. Audacity Review Creating Content

6. The Spirit of Radio Radio is either public service or commercial Public service radio is usually paid for by the Government, donations from individuals, or by license fees. Commercial radio is paid for by advertisers and sponsors

7. Audience and Purpose When developing a recording for broadcast, it is important to consider: 1)Who we are targeting (i.e. the audience) 2)What we want to achieve with the recording (the purpose).

8. Audience and Purpose What would be the purpose and who would be the audience for the following: Redcross ad for earthquake victims –Purpose: To persuade people to donate money for disaster relief. –Audience: Everyone

9. Audience and Purpose What would be the purpose and who would be the audience for the following: Advertisement for “5 th Avenue Theater” Purpose: To inform people that the show is taking place, and to persuade them to buy tickets. –Audience: Young children and their parents

10. Audience and Purpose What would be the purpose and who would be the audience for the following: Public announcement on the subject of TV licensing –Purpose: To inform people of the legal consequences if they are caught without a license. –Audience: Owners of TVs who do not have TV licenses.

11. Main Activity Plan your advertisement or public information announcement: Use: worksheet2.docworksheet2.doc – to state the audience and purpose of the ad Select a script V:\HHS\Public\Tegen\Audacity\Audacity Assignments\30-60 Second Commercial a script worksheet4.docworksheet4.doc – to determine the timings for all the ad content