1. Summary of Evidence/Reason for Referral
Unit 5:
Investigating Audio Production and Technology
Assessor: Shelina Mawani-Markin
Assessment & Grading Recording Sheet
To achieve a Pass grade the learner must achieve all of the following criteria
Callum Brown
Assessment Criteria for PASS R= Referral, S = satisfactory, HS = High Standard, VHS = Very High Standard R S HS
VHS
Summary of Evidence/Reason for Referral
1.1 Analyse the requirements 
and parameters of an 
audio-based problem in 
creative media production. 
       x
You have produced a detailed analysis of BBC Radio 1 discussing the content and style in relation to the appeal for the target audience. You have illustrated your points about content and style with examples of the content. You have noted genres and specific programmes to produce a detailed profile of the station. You could research more thoroughly tthe remit of the BBC to further discuss how radio 1 fits within this context. You have commented on both programming and the website.
You have analysed a radio 1 news bulletin to a satisfactory standard. The comments you have made are fairly brief. You could have elaborated on various points, for example, news values. You could have said why these topics have news value for the target audience. Also you could comment on the use of interviews and how these were incorporated in the bulletin.
1.2 Apply research activities
to support solutions to an
audio-based problem in
creative media production.
You have sourced a range of news stories and identified news values. You have justified the order of your stories. In order to achieve a higher grade you should have justified your choice of interview clip and given more detail on the type of questions you might ask. You also need to relate your choice of stories to the specific Sound Radio audience.
 2.1 Demonstrate the ability
to plan, organise and
present solutions to an
You have submitted a draft version of your script but not a finished version which you need to do to demonstrate knowledge of planning and organising your radio news bulletin script whilst clearly applying broadcast news writing techniques. The blog post guidance asked you to include the following:
Explain the key rules of writing a radio script;
Explain what you did to make your vox pop interviews;
Explain any improvements you have made to your script following class feedback;
Explain how you overcome any problems;
Upload your final script.
To be a higher grade you need to expand on EXACTLY what you did, why you did it and HOW you overcame problems related to writing the script. A good idea is to compare your work to a professional script. 
Submitted
2.2 Apply practical
skills, understanding and
methods to solve an
You have applied practical audio skills and produced an interesting new bulletin. Your recording is a good standard. Your bulletin is clear, engaging and well read. The link to the interview is very good. There are some issues with levels. At times, your voice 'pops' - too close to the mic perhaps. The ending needed further development. Your last few words are lost because of the jingle coming in too early. 
3.1 Analyse the effectiveness
of solutions to an audio
based problem in creative
media production.
You have described what you did and reflected on the production process, including how you solved any issues you encountered. You have included some critical comparison with a professional product. You have reflected on audience feedback. A fuller evaluation could reflect on your planning, story sourcing, scripting and use of technology.
Has the student passed the Unit?
Pass:
Referral:
Referral Actions:
Deadline: Thursday 1st Feb 2018
Referral tasks completed by deadline
Date: 11th June 2014

2. Summary of Evidence/Reason for Referral
Unit 6:
Investigating Visual Production and Technology
Assessor: Jane Parr
Assessment & Grading Recording Sheet
To achieve a Pass grade the learner must achieve all of the following criteria;
Callum Brown
Assessment Criteria for PASS R= Referral, S = satisfactory, HS = High Standard, VHS = Very High Standard R S HS
VHS
Summary of Evidence/Reason for Referral
1.1 Analyse the requirements
and parameters of a
visual-based problem in
creative media production.
       x
I think your idea was great and you chose something which is of interest to you which shows in the amount of research you have done for this project Callum. You also chose a subject which is news worthy and would be of interest to a gaming audience.
1.2 Apply research activities
to support solutions to a
creative media production
Excellent primary and secondary research Callum. You have shown some good technical understanding and skills throughout your practical research and there is clear evidence that what you have looked at for your video research has impacted on your final outcome. 
2.1 Demonstrate the ability
to plan, organise and
present solutions to a
You have shown the ability to plan your video and what you needed to do to produce an interesting and informative piece of visual journalism. Although there is no storyboard you have shown the ability to analyse what shots would make the video more aesthetically pleasing. It is a shame you didn't allow yourself more time to shoot but all in all you did well.
2.2 Apply practical skills,
understanding and
methods to solve a
Your final outcome is informative and mostly well shot and edited. Be careful where you are interviewing your subject and what is in the background, least distractions are better. Your sound could be better in parts and your voiceover skills need a bit of polishing but overall this is an excellent first attempt at video Callum.
3.1 Analyse the effectiveness
of solutions to a
Really strong evaluation of your performance throughout this unit. You have picked up on the things that could be better and you have written a good solid detailed analysis of your work. 
Has the student passed the Unit?
Pass:
Referral:
Referral Actions:
Date: 11th June 2014

3. Summary of Evidence/Reason for Referral
Unit 7:
Investigating Interactive Media Production and Technology
Assessment & Grading Recording Sheet
To achieve a Pass grade the learner must achieve all of the following criteria;
Callum Brown
Assessment Criteria for PASS R= Referral, S = satisfactory, HS = High Standard, VHS = Very High Standard R S HS
VHS
Summary of Evidence/Reason for Referral
1.1 Analyse the requirements
and parameters of an
interactive-based problem
in creative media
production.
    x
Well thought through explanation of the term interactive media and it's advantages and disadvantages. Your use of examples is excellent. You could discuss some specific examples of interactive media on the BBC website or compare and contract the music map with a print version. Overall you have demonstrated a good understanding and have submitted a useful research plan for your interactive poster. You have researched some different software / apps for producing an interactive poster.
1.2 Apply research activities
to support solutions
to an interactive-based
problem in creative
media production.
You have researched the process of producing an interactive poster using InDesign in detail providing step by step instructions clearly.
2.1 Demonstrate the ability
to plan, organise and
present solutions to an
interactive-based
You have demonstrated the ability to plan and organise this project through your research portfolio and production diary. You have selected your content to meet the requirements of the brief, and have evidenced decision making through production. 
2.2 Apply practical skills,
understanding and
methods to solve an
Your poster meets the brief perfectly. Both your digital and print version demonstrate an excellent awareness of effective communication strategies as well as creative flair. Well done.
3.1 Analyse the effectiveness
of solutions to an
Your evaluation, although does reflect on audience feedback and some of the issues raised, is brief and lacks depth. You need to reflect on the strengths and weaknesses of your production work in more detail for a higher grade. In future you should aim to reflect on the content and design work, the decisions you made as well your planning and execution of the brief.
Has the student passed the Unit?
Pass:
Referral:
Referral Actions:
Date: 11th June 2014