1. The Unit Planner 12 – Commercial Production Radio Broadcasting 4
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12 – Commercial Production
News Production
Dramatic Elements 8
Schedule of Activities, Assignments and Assessments 5
UNIT MAP
is about...
Radio’s main purpose is to make a profit. Commercials are an key part of radio sales.
Write & record a office supplies store commercial. Rough draft of CTP project. Write journal. Complete a 90 minute airshift on 1450AM. Chapter 12 test (13 questions).
Effective commercials.
Production in station promotions.
Producing effective commercials.
Know - Station promotion and producing commercials, Responsibilities of a radio producer, Commercial appeals, Common mistakes in commercials, Donut , Clutter, Elements of effective commercials, Delivery & approaches invoicing commercials
Reading, writing, math, use of technology. 7
UNIT CONTENT OBJECTIVES
ESSENTIAL SKILLS 6
CONTENT STANDARDS 5
PBZA Demonstrate the ability to collect information, resources and materials for distribution through printed
and/or broadcast media.