"Like This"
Why do Social Media? Drive awareness and customer engagement Drive brand affinity and trust Improve customer loyalty Expand marketing reach Collaborate with your audience Support membership, fundraising
What makes good content? A good stories, photos, videos, etc. Invite people to show their involvement Offer them something to talk about. Invite them to participate. Remind them to spread the word.
Content Guidelines 70 20 10 Rule
70% Adding Value, Brand Building Fun, Relevant 20% Sharing Other Content Curating other relevant web or social content 10% promoting yourself or your business Includes asks, requests, event notices
Making it work…. Commitment by the council Someone dedicated to manage it. Social is not a toy, it is a media channel. Marketing Plan. (integrate with other channels) Social Media Plan - ‘Editorial Calendar’
Content….
ScoutingNewsRoom.org Now a quick look at some of the newest resource web sites from the BSA First is ScoutingNewsroom.org. It’s a social media-driven web page the BSA uses to launch all of it’s national-level news. It’s completely mobile (you can access it on you phone) – pull out your smart phone and log on now!
How to Engage Tell us your stories to PR@scouting.org Sign up for the newsletter Refer media and others to the site Share stories via council and personal social media Give us your feedback One thing that’s different about this site is that offers two-way communication. If a council has a story that might be of interest nationally, you can email it to pr@Scouting.org. Plus you can sign up for a weekly newsletter/digest that will deliver the top stories the BSA is sharing with the national media each week. This is a very important site: It is the place we rollout top news from the BSA. For instance, the Dr. Gates story was published here first for the national media to pick up.
ScoutingWire.org Next up is Scoutingwire.org. Many of you may have received an email communication about Scoutingwire.org this week. We all know the communications challenges in our organization – sometimes communications stop at different levels and don’t make it to the people who need them. Scoutingwire will help address that challenge – it’s a single destination for national information about Scouting. I think you’re really going to like it.
If you go into the site, you’ll see a place you can select ‘volunteer’ or ‘employee.’ If you hover over one of those, another menu will drop down with eight categories from Activities to Recruiting. The BSA is posting content relevant to those areas in those categories.
Here’s an example of the Finance page – you can sort the content by program. Cub Scouts, Boy Scouts, Venturing, Exploring – and local council. You’ll find newsletters here, articles, links to resources and much more.
There are some other great things about the site It has a place to ‘Ask A Question” … we have a Member Care Team dedicated to answering those questions It also has a place to find contact information for local councils. Finally, it has a place to share stories about Scouting – we have a team monitoring those stories. The right stories may be used in communications, public relations, etc. This is the most important part: Before you leave the site, be sure to sign up for the email ‘digest’ that is sent out each week with a summary of the postings of the week. As I mentioned that we sent an email about Scoutingwire.org to volunteers and employees earlier this week – we had more than 16,000 people sign up in just 24 hours. Pull it up and sign up now so you don’t miss anything.