The New World of User Engagement – User Perspective 07/16/96 The New World of User Engagement – User Perspective Deana Leadbeter Chair - Health Statistics User Group Statistics User Executive

Deana Leadbeter – RSS Conference - September 2016 Introduction Some key issues and approaches for user engagement From the perspective of the user community Highlighting challenges and opportunities of different approaches Based on practical experience but looking to discussions at this session for suggestions. Deana Leadbeter – RSS Conference - September 2016

My experience in user engagement As Chair of Health Statistics User Group As member of SUF (Statistics User Forum) and also Statistics User Executive of SUF As international health information specialist Drawing on discussions and comments from colleagues, not just my own experience Deana Leadbeter – RSS Conference - September 2016

Deana Leadbeter – RSS Conference - September 2016 Further Information No time to discuss issues in depth For further detail, see StatsUserNet (Statistics User Forum site www.statsusernet.org.uk ) for: Presentations and supporting info Earlier papers on user engagement Can use StatsUserNet for further discussion following this session Deana Leadbeter – RSS Conference - September 2016

What is User Engagement? Continuous dialogue between users and producers of official statistics (ongoing user-producer relationship) Engagement with users about specific changes and plans Formal consultations Deana Leadbeter – RSS Conference - September 2016

Purpose of User Engagement? Maximise the value of official statistics by: Ensuring they meet user needs Explaining availability, and also strengths and limitations in their use Draw on knowledge and expertise of users users and producers working together to ensure “fitness for purpose” Deana Leadbeter – RSS Conference - September 2016

User Engagement Activities Identifying and reaching full range of users Encouraging and facilitating user participation Ensuring informed and thoughtful user input Interpreting and using input from users Providing feedback and explanation to users Deana Leadbeter – RSS Conference - September 2016

Approaches available and uses (1) User Groups - plus other professional and special interest groups (for recent Health and Care Summit, a list of approx 90 organisations) Identify via existing e-mail groups and web search Contact point, so can use groups own networks Advantages = easier to maintain list, and contact via group more likely to get response Deana Leadbeter – RSS Conference - September 2016

Approaches available and uses (2) Meetings / workshops (face to face but also teleconferencing, electronic meetings, satellite groups etc) Advantages = can exchange ideas and explore issues => more in depth and thoughtful comments + some people may prefer to contribute to discussion rather than respond individually BUT technology doesn’t always work well!! Deana Leadbeter – RSS Conference - September 2016

Approaches available and uses (3) Web sites – for posting information Advantages = reach a lot of people quickly BUT need to alert people that info is there because probably won’t check web site regularly Use for info about planned developments, consultations, meeting notices and reports etc Also could have central repository for past consultations, meetings so all can access / build on Deana Leadbeter – RSS Conference - September 2016

Approaches available and uses (4) Web sites – for web based discussions and feedback via on line surveys Advantages = easy to ask questions and set up surveys BUT less easy to ensure responses are informed, and to interpret results Need to include links to explanatory info, and also contents that can be reviewed before responding Deana Leadbeter – RSS Conference - September 2016

Approaches available and uses (5) Social Media Advantages = Quick and easy BUT Only reaches the group of users who regularly use social media (but could include people not reached by other routes => complementary) Can’t look at issues in context or in depth, so need to use in conjunction with other approaches Deana Leadbeter – RSS Conference - September 2016