EXHIBITOR PRE-SHOW MARKETING CHECKLIST This is a quick, user-friendly guide to ensure you achieve the best results from your participation at the Wedding Fair at Metro Radio Arena, Newcastle. See below for some useful marketing tools to help you promote yourself for maximum success. If you require any more marketing materials or have any questions, please contact: rachel.parkes@oceanmedia.co.uk

COMPLIMENTARY TICKETS – Get FREE tickets into the hands of your most COMPLIMENTARY TICKETS – Get FREE tickets into the hands of your most valuable clients and potential clients Each exhibitor has been allocated 15 pairs of complimentary guest tickets to offer to clients and contacts. You will receive these printed tickets via-post, a month before the event. Please contact rachel.parkes@oceanmedia.co.uk to request additional tickets WIN! Supply us with COMPETITION PRIZES and SHOW OFFERS to get extra promotion   Competitions and giveaways are one of the simplest, most effective ways to showcase your products/services and gain exposure though our marketing campaigns, whilst building your own contacts for future use. TOP TIP: A show offer is a great way to invite people to your stand. We post all of the offers on our website so people can see them before they visit! Email rachel.parkes@oceanmedia.co.uk with your exclusive Fair offers, or to discuss the possibilities for promoting your company through competitions. SOCIAL MEDIA – The easiest and most instant way of communicating exciting pre-show updates and news to your customers Don’t forget to update your Facebook and Twitter pages. It’s the quickest way to tell your customers why they must visit you at the Fair – special Fair offers, product sampling, new products. Follow us on Twitter and Facebook and don’t forget to tweet us with all your latest Wedding Fair news. Facebook: www.facebook.com/theweddingfairsuk Twitter: @theweddingfairs Pinterest: www.pinterest.com/weddingfairsuk FAIR GUIDE – Ensure you’re listed in the Directory visitors keep for reference after the event Please be aware that the ONLY official publisher of our Fair Guide is KD Media Publishing Ltd (publishers of thirteen county/regional consumer wedding magazines under the County Wedding Magazines brand). Fair Guides will be given to visitors on arrival. It will contain a complete list of exhibitors including full contact and product details. Also contained will be the Fair's floorplan, information about the catwalk shows and wedding workshops. You will be receiving an email from KD Media Publishing (01376 514000) with a link and username and password, for you to submit your listing online. The system will also send you a proof of submission so that you may check and, if necessary, subsequently amend your entry.

FAIR LOGO & SEE US AT BUTTON – Tell everyone you ‘e-meet’ that you’ll be at the show Use the Fair logo or See Us At button, along with your stand number on your website and all advertising and promotional mailings in the run up to the Fair. If you have not already received these, email rachel.parkes@oceanmedia.co.uk BLOG CONTENT – Inform our audience on the latest trends, ideas, inspiration, tips, advice and much more… Our blog is shared across our social media pages and features on the main page of our website, and is a fantastic way to share your expertise with our brides. Using images and well written content, we aim to provide informative pieces that cover a broad range of content, and we have covered a number of different topics in the past. We’ve hosted pieces on subjects such as Make Up tutorials, Themed Weddings, Posing For Your Wedding Photos, Weddings Around The World & many more. If you’d like to discuss writing a piece for us, we’d love to hear from you! Email rachel.parkes@oceanmedia.co.uk for further information. PROMOTIONAL LEAFLETS – For shop counters, at local fairs and sending out with orders Our leaflets are distributed to potential visitors via magazine insertions, with retailers and in mall, direct mail and to relevant local businesses such as registry offices. You will receive 100 of these in the coming weeks which will include a special ticket offer code to use in your own mailings or in your stores to save your customers money. Please just let us know if you require additional leaflets. TICKET INFO – Your customers can save money by booking tickets using our 1/3rd OFF CODE Save 1/3 on all tickets Quote KT39 at http://theweddingfairs.com/north-east/ Ticket prices before discount: Standard £6 OTHER USEFUL INFO WEBSITE – www.theweddingfairs.com Our website is designed to bring essential information to visitors, exhibitors and press. Visitors use it to find out about who is exhibiting at the Fair, to plan their day, read about show offers, find out about catwalk show timings and workshops and book their tickets in advance. The website has 100% fluidity to ensure it is responsive to all devices – which is very important given that 65% of our tickets last year were booked on tablets and smartphones. The exhibitor list is on the website with your website linked to your name, please have a look and check that we have your correct details.