Purpose Definition: The mood board presentation is an exercise displaying various sets of images conveying different visual perspectives of a concept or word. Purpose: To help the creative team limit the guessing game of design and acquire your visual criteria. This session will help set the visual direction that fits within the Only Optics brand. Notes: Discuss and brainstorm. The more feedback the better! There are no right or wrong answers. All images are suggestive. They will not be used in the actual designs.
Slide Outline Creative Direction Logo Typography Colors Imagery Page Layout Element of Focus Image Containment Color Density Visual Impact Definition of Clean Website Review Wine Related Non-wine Related
Slide Outline Creative Direction Logo Typography Colors Imagery Page Layout Element of Focus Image Containment Color Density Visual Impact Definition of Clean Website Review Wine Related Non-wine Related
Logo Logo Characteristics: Any idea where the tagline will be in relationship to the logo? Is it a requirement that the tagline has to appear with the logo at all times?
Typography The quick brown fox jumps over the lazy dog. Web fonts Web fonts will be used for the majority of the site. Which one is preferred? Sans Serif Serif Arial Georgia The quick brown fox jumps over the lazy dog. The quick brown fox jumps over the lazy dog. Tahoma Times The quick brown fox jumps over the lazy dog. The quick brown fox jumps over the lazy dog. Trebuchet The quick brown fox jumps over the lazy dog. Verdana The quick brown fox jumps over the lazy dog. 5
Typography Graphic fonts Graphic fonts will be used minimally for the website design. Which style is preferred? 1. 2. 3. 4. 5. 6
Defining the Color Palette Existing color usage Colors depicted below are currently being used. Are these the correct colors for website? Logo / Seal 7
Imagery – In Store Imagery from wholesalers Are the wholesalers uploading an image of the full bottle, the label, or both? Will the sizes of images be standardized? Can we create dimension requirements for wholesalers? 8
Imagery – Touchy Feely Pages Imagery for touchy feely pages Store photography - preference for interior versus exterior? Store staff – do you want to have photos of store staff (especially for “Staff Picks”)? Is there any other imagery you want to consider in addition to above? 9
Slide Outline Creative Direction Logo Typography Colors Imagery Page Layout Element of Focus Image Containment Color Density Visual Impact Definition of Clean Website Review Wine Related Non-wine Related
Page Layout – Element of Focus Type Color Imagery
Page Layout – Image Containment Contained Crossing Boundaries All Encompassing 12
Page Layout – Color Density Light Balanced Dense/Rich 13
Page Layout – Visual Impact Subdued Balanced Powerful
Page Layout – Clean Modular Balanced White Space
Slide Outline Creative Direction Logo Typography Colors Imagery Page Layout Element of Focus Image Containment Color Density Visual Impact Definition of Clean Website Review Wine Related Non-wine Related
Website Review 17
Website Review 18
Website Review 19
Website Review 20
Website Review 21
Website Review 22
Website Review 23
Website Review 24
Website Review 25