1. Understanding the principles of website development
Learning aim A
Understanding the principles of website development

2. The development of the World wide web
How has the WWW developed over the years?
What are the purpose of websites?

3. Accessibility Look at bbc – how would you rate their website?
What is meant by Alexa Traffic Rank

4. Product/ service based Websites
Commerce
Real-time information
Communication
Download services
Virtual learning environments
Who are the target audience of the above?

5. Content based technology web 2.0
allowed the following to be developed:-
Wikis
Blogs
Social networking
Online applications
Podcasting
Allows greater user interaction – leading to online communities developing

6. Possible Target audience
Type of person
Social networker
Seekers
Gamers
Buyers
What other factors need to be taken into account?

7. Requirements of a website
User friendly
Layout, design, content
Consistent
Font, style, layout, colours
Navigational
Easy, consistent, levels
Customisable
Set location
Responsive
Optimised to adapt to the web browser
Bandwidth Utilisation
Optimisation, content

8. Principles of good web design
Typography
Use of sans serif fonts
Alignment
Align text to images
Clarity
Clear, visually appealing
Consistency
Same layout
Accuracy
Correct, meaningful, factually correct
Media and objects
Don’t overuse
Simplicity
Simple, not too busy
Usability
User friendly
White space/ spacing
Use this to separate elements
Site layout
Header, navigation, links, consistency
Accessibility
Font, colour, alt tags
Navigation
Simple, consistent
Content
Accurate media, correct permissions

9. Media And objects Are items positioned appropriately?
Good use of colour/ contrast
Appropriate size
Is the media element appropriate?

10. Creativity and innovation
Any use of unconventional layouts?
‘outside of the box’ thinking

11. Task Website 1 (add in web address) Website 2 Purpose Audience
Requirements met
Principles of web design
Good
You need to cover all of the points on slide 8
Principles of web design bad
Any not so good points?
Use of media and objects
Creativity and innovation
Create a table similar to this and compare two websites. Your points must be thoroughly explained as you will use these notes to write a full evaluation of the websites.
You should include one website which is on a business theme that you intend to create a website on