Great Britain Tourism Survey May 2016 Provisional results

2016 results: Spend data GBTS 2016 Data An error has been identified in the GBTS spending data previously published for the period February – May 2016. This is currently under investigation, and corrected data will be published when available. In the meantime, please disregard all spending data included in previous monthly reports. Spend data from the GBTS has not been included in this report. The error does not impact volume data (trips / nights). The latest volume data for individual months and year to date is included in the May 2016 survey reports.

Summary of Results GB And England Headlines May 2016 There were 9.8 million domestic overnight trips in GB in May 2016, which is down from 12 million in May 2015. Number of nights decreased to 28.1 million. There were 8.1 million domestic overnight trips to England in May 2016, down by -18% on the same month last year when there were 9.9 million. Bednights decreased by -21% to 22 million. YEAR-TO-DATE In the year to May 2016, GB trips were down -6% to 43.7 million, compared to 46.5 million in the same period in 2015. Nights were down by 9%. In the year to May 2016, trips to England decreased 5% to 36.5 million compared to 2015. Nights were down by -7%. Context May began unsettled and windy, but for much of the rest of the month an easterly flow prevailed and brought plenty of fine, warm and sunny weather, although it was often cooler near North Sea coasts. Trips Nights -18% -21% -18% -21% -6% -9% -5% -7% Weather Provisional results

Summary of Results England YEAR-TO-DATE (Jan–May 2016) Trip Characteristics Trips Nights PURPOSE HOLIDAY TRIPS in England from January to May 2016 increased by +1% compared to the same period last year, with 14.9 million trips recorded. Nights decreased by -5% to 41.8 million. VISITS TO FRIENDS AND RELATIVES decreased by -10% to 14 million, with bednights decreasing by 13%. Non-holiday VFR is down by 25%, and holiday VFR is up by 1%. BUSINESS trips have decreased for the January to May period, down by -4% to 4.7 million. Nights increased by 1% compared to the same period in 2015, whilst spend decreased by 18%. +1% -5% -10% -13% -3% +2% TRIP TAKERS Trips have only increased amongst 25-34s (+1%) but decreased amongst all other age groups with smallest decrease being amongst 45-54s (-4%). Trip volumes saw the only increase amongst DEs (+2%) but decreased in all other SEGs. South East West Midlands DESTINATION TYPE Only the West Midlands, the South East and the South West saw an increase in volume. The greatest increases were to the South East (+9%) and the West Midlands (+3%). 25-34 45-54 Class DE +1% -4% +2% +9% +3% Provisional results

Context Other Surveys Overseas Travel by UK Residents International Passenger Survey May 2016 JAN - May 2016 Trip Spend In May, trips by Brits overseas decreased by -1% whereas the expenditure on those trips +6%. In the year to date, overseas trips were up by +7%. Expenditure also increased, by 11%. Other Tourism Surveys May 15 Room Bedspace OCCUPANCY Room occupancy in England in May remained unchanged compared to 2015 at 72%, while bedspace decreased by -2% to 53%. March-May 16 Volume DAY VISITS The number of tourism day visits in England in the period March to May 2016 increased by +12% compared to 2015, to 371.5 million The value of those visits increased by +6% to £11.6 billion May 16 Attractions Accommodation TOURISM BUSINESS MONITOR Attractions and accommodation businesses reported an increase in visitor numbers for the period from after Easter Holidays up until mid-July compared to the same period last year. -1% +11% +6% +7% +2% -2% +0% +12% +6% 

Headline Data GB and England Volume and spend (2015 vs 2016) England a 2015 2016  -18% -5% GB a 2015 2016  -18% -6%  % change vs 2015 Provisional results

Trips England Volume of trips (millions) (2015 vs 2016) a All trips a 2015 2016 Holiday trips Business trips VFR trips  -18% -15% -1% -24% -5% +1% -4% -7% -3% -10%  % change vs 2015 Provisional results

Nights England Volume of nights (millions) (2015 vs 2016) a All trips a 2015 2016 Holiday trips Business trips VFR trips  -21% -20% +6% -26% -8% +5% -13% -7% -5% +2%  % change vs 2015 Provisional results

Long Term Trends by Month GB 2006-2016 (millions) Provisional results

Long Term Trends, Year-to-Year England Holiday Trips All Trips Business Trips VFR Trips Provisional results

Rolling 12 Month Trendlines England All trips and spend Provisional results

Rolling 12 Month Trendlines England Trips by purpose (millions) Holiday trips Business trips VFR trips Provisional results

Regional Analysis England: YTD 2015 vs YTD 2016 Trip characteristics – region: May (YTD 2015 vs YTD 2016) Trips (000s) Nights North East YTD 2015 2016  1511 1163 -23% 3723 3013 -19% Yorkshire & Humberside YTD 2015 2016  4104 3242 -21% 10237 8080 North West YTD 2015 2016  5317 4365 -18% 13538 10461 -23% East Midlands YTD 2015 2016  3125 2689 -14% 7574 6887 -9% West Midlands YTD 2015 2016  3356 3444 3% 8230 7125 -13% South West YTD 2015 2016  6602 6759 2% 21055 21111 0% South East YTD 2015 2016  6245 6834 9% 16176 16963 5% London YTD 2015 2016  5370 4930 -8% 10757 10967 2% East YTD 2015 2016  3610 3604 0% 9569 9654 1% See slide 20 for confidence limits on Q2 data at a regional level. Provisional results

UK Outbound Travel (International Passenger Survey) Total volume (millions) and spend (£bn) Trips a 2015 2016 Spend  -1% +6% +4% +10% +7% +11%  % change vs 2014 Provisional results

Appendix: Domestic Tourism England Trip characteristics (Year-To-Date: Jan-May 2016) PURPOSE Pure Holiday 1-3 nights +4 nights VFR (on holiday) Holiday (total) VFR (non-holiday) (total) Business TRIPS 000s 2015 14740 10612 4128 9079 23819 6384 15463 6106 2016 14879 10871 4008 9197 24076 4771 13968 5910  1% 2% -3% -25% -10% NIGHTS 43898 20528 23370 24842 68740 14616 39459 12945 41783 20294 21489 23548 65331 10862 34410 13216 -5% -1% -8% -26% -13% Unwtd Trips 2134 1517 615 1296 3431 684 1980 654 REGION West Midlands East of England East Midlands London North West North East South East South West Yorkshire & the Humberside TRIPS 000s 2015 3356 3610 3125 5370 5317 1511 6245 6602 4104 2016 3444 3604 2689 4930 4365 1163 6834 6759 3242  3% 0% -14% -8% -18% -23% 9% 2% -21% NIGHTS 8230 9569 7574 10757 13538 3723 16176 21055 10237 7125 9654 6887 10967 10461 3013 16963 21111 8080 -13% 1% -9% -19% 5% Unwtd Trips 455 513 362 632 601 159 920 960 457  % change vs 2015 Provisional results

Appendix: Domestic Tourism England Trip characteristics (Year-To-Date: Jan-May 2016) SOCIAL GRADE AB C1 C2 DE TRIPS 000s 2015 17433 11191 5828 4139 2016 15997 10843 5488 4200  -8% -3% -6% 1% NIGHTS 45165 28349 15934 12349 38233 28521 15067 12479 -15% -5% Unwtd Trips 1720 1625 810 846 AGE 16-24 25-34 35-44 44-54 55+ TRIPS 000s 2015 4435 6441 7422 7842 12452 2016 4100 6490 7023 7500 11415  -8% 1% -5% -4% NIGHTS 12409 15529 18064 18592 37204 10295 16530 16724 17697 33054 -17% 6% -7% -11% Unwtd Trips 552 879 900 848 1813 CHILDREN IN H/H Any None TRIPS 000s 2015 12031 26561 2016 11515 25013  -4% -6% NIGHTS 29804 71994 29325 64975 -2% -10% Unwtd Trips 1692 3305  % change vs 2015 Provisional results

Appendix: Domestic Tourism England Year to date average trip length, spend/night, spend/trip All Tourism Holidays Business VFR 2011 2012 2013 2014 2015 2016 Trip Length 2.74 2.60 2.59 2.64 2.58 3.07 2.87 2.88 2.86 2.98 2.81 2.13 2.24 2.16 2.15 2.12 2.55 2.53 2.50 2.44 2.46 Provisional results

Note about these results:   The GB Tourism Survey is a survey of British residents, in which 2000 respondents are interviewed each week, making a total of 100,000 each year. Any respondent having taken one or more  overnight trips in the previous 4 week period is asked to describe the details of trips taken. Each year, data from around 17,000 trips is collected, and this is subsequently grossed up to provide population estimates. Full details of the survey methodology can be found at: https://www.visitbritain.org/archive-great-britain-tourism-survey-overnight-data On an annual basis, the survey is extremely robust, with a confidence level for England data at +/- 3% at the 95% level for the number of trips and nights measured, and +/- 4% for the expenditure figure. For shorter time periods and for other subsets of the data such as region or trip purpose, the margin of error is wider – guidance on confidence intervals at national and regional level for annual and quarterly data is provided on the next page. For any questions about data interpretation, please contact VEResearch@visitengland.org No part of this publication may be reproduced for commercial purposes without the permission of VisitEngland. Extracts may be quoted if the source is acknowledged. Users wishing to include results from this survey within a press release should contact Charlotte Sanders in the VisitEngland Press Office charlotte.sanders@visitengland.org for review prior to external release.

GB Domestic Tourism: Confidence Limits at the 95% level   TRIPS (millions) BEDNIGHTS (millions) EXPENDITURE (£ millions) Destination: Single Quarter Annual GB Total 5.2% 3.1% 5.9% 3.4% 6.7% 4.0% England Total 5.6% 3.3% 6.4% 3.7% 7.2% 4.3% East 14.4% 8.6% 17.2% 10.8% 22.7% 12.4% East Midlands 17.3% 9.9% 20.0% 12.7% 23.7% 14.8% London 15.7% 8.8% 16.5% 9.8% 23.2% 13.2% North East 15.1% 13.9% 29.4% 16.0% 29.0% 15.8% North West 12.8% 7.3% 9.7% 10.5% South East 12.1% 16.8% 8.4% 15.4% 10.6% South West 11.8% 6.5% 13.6% West Midlands 18.3% 19.6% Yorks & Humb 8.2% 20.5% 11.4% Based on Quarter 2