BRAND GUIDELINES External

FONT COLOURS We have chosen three shades of purple to represent the everywoman corporate standard these colours will be used for fonts, graphics and backgrounds. Sky, Tangerine and Palm are only to be used minimally on marketing materials. Pantone = R + G + B Damson 525 81 38 84 Berry 258 155 79 150 Lavendar 252 211 107 198 Grey 431 91 103 112 Sky 298 61 181 230 Tangerine 144 242 139 0 Palm 382 195 214 0 C M Y K Damson 73 92 33 23 Berry 43 76 0 0 Lavendar 24 56 0 0 Grey 67 52 44 17 Sky 65 10 1 0 Tangerine 2 54 100 0 Palm 29 1 100 0 p525 p258 Primary p252 p431 Network p298 Secondary p144 Training Academies p382

FONT COLOURS everywomanClub Font Colour Guide We have chosen muted and luxurious colours to reflect the exclusivity of everywomanClub. When using the silver in print it is often used as a foil both on the logo, in elements of the text. Font Colour Guide Pantone = R + G + B Damson 525 81 38 84 Lavendar 252 211 107 198 Berry 258 155 79 150 Silver 877 153 153 153 Grey 431 89 89 89 C M Y K Damson 73 92 33 23 Berry 43 76 0 0 Lavendar 24 56 0 0 Silver 43 35 34 1 Grey 67 52 44 17 p525 p258 p252 p431 p877

2 colour/4 colour print jobs COLOUR GUIDE 2 colour/4 colour print jobs CORRECT COLOUR GUIDE For 2 colour jobs use: EW BERRY – Pantone 260 EW LAVENDAR – Pantone 2655 For 4 colour CMYK uncoated jobs use: EW BERRY: EW LAVENDAR: C=43 C=24 M=76 M=56 Y=0 Y=0 K=0 K=0

everywoman LOGO Background: The logo should be placed on a white background. It should not be placed on a textured or patterned background. Minimum Clear Space: To ensure the logo stands out a minimum clear space has been designated around it. This should be kept clear of other logos, imagery, graphics or the edge of documents. The standard clear area indicated by the X is calculated by the space between the ‘n’ and the end of the logo. The height space should be equal to this. Minimum Logo Size: To ensure clarity the minimum logo size is: 0.8 cm High, 2.18 cm Wide External Use: Use of the everywoman logo requires permission and sign off by the everywoman Marketing Director at least 1 week prior to print/publishing Telephone: 020 7981 2574. X 0.8cm 2.18cm

everywomanClub LOGO Background: The logo should be placed on a white background. It should not be placed on a textured or patterned background. Minimum Clear Space: To ensure the logo stands out a minimum clear space has been designated around it. This should be kept clear of other logos, imagery, graphics or the edge of documents. The standard clear area indicated by the X is calculated by the space between the ‘n’ and the end of the logo. The height space should be equal to this. Minimum Logo Size: To ensure clarity the minimum logo size is: 1.5 cm High, 2.8 cm Wide External Use: Use of the everywoman logo requires permission and sign off by the everywoman Marketing Director at least 1 week prior to print/publishing Telephone: 020 7981 2574. X X X X

MODERN MUSE Titles to be written as follows: Background: The logo should be placed on a white background. It should not be placed on a textured or patterned background. Minimum Logo Size: To ensure clarity the minimum logo size is: 1.5cm High, 1.5 cm Wide Positioning of everywoman: When the Modern Muse logo is used the material must include either: The strapline: Brought To You By everywoman The strapline: Brought To You By + the everywoman Logo The everywoman logo at the top right corner of the document External Use: Use of the everywoman logo requires permission and sign off by the everywoman marketing Director at least 1 week prior to print/publishing Telephone: 020 7981 2574. 1.5cm 1.5cm Titles to be written as follows: NAME NOTES everywoman Lowercase, Never italics everywoman’s Modern Muse Official Title everywoman’s Modern Muse Project The umbrella term describing what it is – there will be campaigns within the project. Modern Muse Only used after you have cited everywoman’s Modern Muse Modern Muse Project Only used after you have cited everywoman’s Modern Muse

Lowercase, Never italics TITLES AND FORMATS Titles should always be written as follows: NAME TYPEOGRAPHY COLOUR everywoman Lowercase, Never italics ew purples, Black or Grey Everywoman Ltd Title Case Black or Grey 201x Sponsor everywoman Awards Title Case ew Purples, Black or Grey 201x Sponsor everywoman in Transport & Logistics Awards 201x Sponsor everywoman in Technology Awards 201x Sponsor everywoman in Retail Ambassador Programme 201x Sponsor everywoman in Transport & Logistics Leadership Academy 201x Sponsor everywoman in Technology Academy everywoman Forum 201x: Advancing women in Technology everywomanNetwork Network Title Case Black or Grey ewNetwork – online only everywomanClub Club Title Case ewClub – online only Date: Wednesday 17 November 2015 Title Case ew purples, Black or Grey Time: 14:00 – 17:00 Numbers: In Headlines – As numbers 1,2,3,4,5,6,7,8,9,0 In body copy - One to Nine should be written as words. 10 and over should be written numerically unless starting a sentence. If writing a list numbers should always be numerical. Peoples names: Listed by Alphabetical Surname Sponsors names and logos: Listed in alphabetical order with the exception of key sponsors who will appear first % - correct Per cent – do not use

For all Brand Queries Please Contact: Jerusha Lewis Senior Marketing Manager jerusha@everywoman.com Tel: 020 7981 2587 Holly Uzzell Sales & Marketing Analyst holly@everywoman.com Tel: 020 7981 2584

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