1. BRANDING BIBLE
YOUR LOGO

2. THE VISION

3. OUR BRAND VISION
(for the next 3-5 years)
Complete here.

4. THE PROMISE

5. We promise and commit to our customer that…
OUR BRAND PROMISE
We promise and commit to our customer that…
Complete here.

6. THE POSITIONING

7. This is what we stand for and why we will
OUR BRAND POSITIONING
This is what we stand for and why we will
win in our market
Complete here

8. BRAND VALUES

9. Our Brand Values VALUE Description of Value VALUE Description of Value

10. BRAND IDENTITY

11. Logo Usage Ensure this section covers the following: Your Logo
Logo Colour (dependent on background)
Location (on page)
Rules (e.g. never use smaller than 100x100 pixels

12. Colour Palette Brand Colours
References held (CMKK / HEX / PANTONE REFS)
Order of use (e.g. primary and secondary colours
Rules of usage

13. Fonts Fonts known for Online versus Offline Marketing Heading Fonts
Body copy Fonts (i.e. the paragraphs)
Font sizes
Fonts for general communications (i.e. and letters)

14. Photography and Images
Examples of photography and how these should be used
E.g. always black and white or always people with hats on.
Ensure a bank of images are stored for ongoing use.

15. TONE OF VOICE

16. Corporate/Professional Thoughtful Classic Traditional/Established
Formal
Serious
Mature
Technical
Corporate/Professional
Thoughtful
Classic
Traditional/Established
Exclusive
Muted
Acquaintance
Informal
Humorous
Youthful
Simple
Personable/Friendly
High Energy
Modern
Cutting-Edge
Accessible to all
Vibrant
Familiar
LAY OUT YOUR TONE OF VOICE BASED USING SOME OF THESE AS YOUR BASIS.

17. REASONS TO BELIEVE

18. Reasons to Believe
Our proof points that evidence why our customers should believe in what we do…
Complete here