1. N Street Village Brand Guidelines
July 2011
LOGO
TAGLINE
A community of empowerment and recovery for women
OLD VERSIONS – NO LONGER USED
N STREET VILLAGE
Founded by
Luther Place Memorial Church
N STREET VILLAGE
A Community of Respect, Recovery and Hope

2. Use of N Street Village Logo Primary Identity
This is our primary identity – logo with our name
It should never be smaller than 0.5 inches tall
Ratios should be locked – do not stretch image

3. Use of N Street Village Logo Secondary Identity
Our secondary identity is the logo with tagline
“a community of empowerment and recovery for women”
Use when there is enough visual space for it to be easily read (never smaller than 1 inch tall)
Don’t present the tagline separate from the logo
Ratios should be locked – do not stretch image

4. Logo Alterations are Not Allowed

5. NSV Approved Logo Colors
Pantone 315
CMYK: 100, 8, 18, 38
RGB:
HEX: #006B77  
Black     

6. N Street Village Approved Fonts
Helvetica (Arial is acceptable substitute)
Used for short to medium-form copy, such as headlines or headings. Not smaller than 8 pt. type.
Calibri
Used for short blurb body copy. Not used smaller than 8 pt. type.
Garamond
Used for body copy, particularly in longer documents. Not used smaller than 8 pt. type.

7. N Street Village Approved Color Palette
These colors should be used in publication design. You don’t have to use all of the colors in every publication
Logo is only in Pantone 315 or black. Pantone 315 shouldn’t be used for anything else except the logo.
Pantone 315 CMYK build is 100, 8, 18, 38.
Pantone 5503 CMYK build is 39, 3, 11, 8.
Consider using Cool Gray 11 as color for text in place of black (CMYK = 48, 36, 24, 66; RGB = 104,102,99)
See Tracy if you’d like to use a color not in this palette

8. File locations for instructions and images
P:\Communications
P:\Communications\N Street Village LOGO
Questions? See Tracy.