1. Brand Elements User Guide

2. Contents Leaflet Guide Business Card Guide Letterhead Guide Logo jpeg files

3. Leaflet Guide Background Colour Matching sRGB colours Red 200 Green 73 Blue 142 HTML# C8498E Strapline This should always be used underneath the main headline ‘High Energy International Dance Fitness Classes’ Bubbles Element This should always be used on the top right hand corner of the leaflet

4. Leaflet Guide Bullet Point Element These should always be used on the front page beside the class benefits These should always be used on the back page beside the Instructors class timetable Large Star and Bubbles Element This should always be used to the left hand side of the bullet point element Logo Element This should always be used on the bottom centre of the leaflet, above the Instructors contact details Please see SOSA Dance Fitness Visual ID Guide for full instructions on use of the logo

5. Business Card Guide Background Colour Matching sRGB colours Red 200 Green 73 Blue 142 HTML# C8498E Strapline This should always be used to the right hand side of the logo, on the top centre of the business card Bubbles Element This should always be used on the top right hand corner of the business card

6. Business Card Guide Large Star Element This should always be used on the bottom left and bottom right hand corners of the business card Logo Element This should always be used on the top left hand side of the business card Please see SOSA Dance Fitness Visual ID Guide for full instructions on use of the logo Contact Icons These should always be used underneath the Instructors Full Name and Job Title, on the left hand side of the contact information

7. Letterhead Guide Logo Element This should always be used on the top centre of the letterhead Please see SOSA Dance Fitness Visual ID Guide for full instructions on use of the logo Strapline This should always be used underneath the logo on the top centre of the letterhead Dance Yourself Happy!

8. Logo Elements SOSA Dance Fitness Pink with Black DancerSOSA Dance Fitness White with Black Dancer SOSA Dance Fitness Pink with Silver DancerSOSA Dance Fitness White with Silver Dancer SOSA Dace Fitness Pink with White DancerSOSA Dance Fitness White with White Dancer