Welcome to Response Expo 2011

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Presentation transcript:

Welcome to Response Expo 2011 Presented by May 3-5, 2011 Hilton San Diego Bayfront

Presented by: William M. Campbell III Hilton San Diego Bayfront 11 a.m.-Noon Case Study: Presented by: William M. Campbell III May 3-5, 2011 Hilton San Diego Bayfront

Akoo – verb [ah-ku] to listen; to hear something with thoughtful attention.

Akoo A global media and technology company Akoo’s Mission To deliver the most magnetic and rewarding entertainment experiences by uniquely integrating television, mobile, social, and local…

Akoo “Akoo – Get Hooked Up!” Entertainment Access Deals Tickets Fun Positioning and Brand Promise “Akoo – Get Hooked Up!” Entertainment Access Deals Tickets Fun

Largest OOH TV Network in the U.S. Akoo Network Largest OOH TV Network in the U.S. The Akoo Pavilion is the largest, most highly trafficked seating environment in premium shopping malls and universities delivering Akoo TV programming, Wi-Fi Internet access, music/app downloads, Deals of the Day, mobile coupons, live events and much more… The “Akoo Pavilion” – A complete destination experience people actually choose to frequent

Akoo Drives Conversion Industry Metrics at every phase to retail fulfillment at POS

Akoo Footprint Audience Awareness (Nielson 2011) Current Audience (Monthly): 70 million Current Audience Average Dwell Time: 20 minutes Current Akoo Locations (U.S.): 181 in 59 DMAs Current Akoo Screens (U.S.): 1,832

Akoo TV Programming Audience Interest Akoo’s magnetic music entertainment experience: License agreements for music video catalogs of all four major record labels Direct partnerships and endorsement deals with various artists Akoo’s mission-driven programming: Exclusive Entertainment and viewer-selected custom Content Talent : Proprietary personalities and celebrity talent

Akoo Engagement Two screens and mobile connectivity

Akoo Conversion Audience Engagement Get Hooked UP! Akoo Interactivity 1 interaction every 4 seconds Drive engagement through opportunities for the audience to interact with the network (trivia, birthday wishes, “Pretty Woman” contest, etc.) Akoo Rewards The Akoo Pavilion is a destination for coupons, daily deals, give-aways, popular requests, etc.

THANK YOU!