Born Digital 2016: generating public interest in digital preservation Activity High-profile scientists, journalists, academics, gamers and media personalities made videos about the relevance of digital preservation to their area of expertise to: promote discussion and debate about the importance of collecting and preserving digital material highlight the unexpected benefits of making it publicly available. Each NSLA library: hosted the video for the theme of the day on their website supported the theme with information and blog posts about their digital activities and collections organised on-site public events including talks, seminars, tours and film screenings generated national, state and local media interest. A coordinated social media campaign was also developed on Facebook and Twitter using the hashtag #borndigital2016. Outcomes Born Digital 2016 generated: 1294 views of the videos covering the five themes with a total watch time of 75 hours 12,752 visits to Born Digital 2016 website content and blogs across the NSLA libraries 15 on-site public events attended by 507 people 13 media items including 8 newspaper/online articles, 3 television interviews and news stories, and 2 live radio interviews 466,545 social media reaches and impressions from 157 posts and tweets. At the start of the week #borndigital2016 was a trending hashtag in Australia. Over the week, it was embraced by people attending onsite events, and reacting to videos and other content. It was also taken up by a number of public and university libraries, and high profile organisations including the Australian National Data Service (ANDS), ALIA, Australian Digital Alliance and ABC Arts. Background Born Digital 2016 was a five-day media and communications campaign across Australia and New Zealand to broaden public awareness of what digital preservation is and why it matters. It was initiated by NSLA’s Digital Preservation project group and led by State Library Victoria. In the week of 8-12 August, NSLA libraries participated in a collaborative, coordinated communication strategy across five themes to: broaden public awareness of what digital preservation is and why it matters associate NSLA libraries with digital collecting, preservation and access socialise the concept of a ‘long tail’ for digital collections showcase extraordinary digital collections engage with new audiences The campaign themes were identified to provide an opportunity for national and local engagement with audiences through traditional and social media, and for events in our libraries. Each theme provided a different focus for public thinking about why digital material should be collected and preserved. Communications and Marketing Corporate Services Funding and Sponsorship Public Libraries Storage Trove Visitor Experience Copyright Digital Preservation Digital Skills eResources Consortium Heritage Collections Indigenous Legal Deposit Literacy and Learning National and State Libraries Australasia www.nsla.org.au National and State Libraries Australasia (NSLA) is a leading library sector collaboration, delivering value for the people of Australia and New Zealand. The ten members are the national, state and territory libraries of Australia and New Zealand. It is committed to achieve more through working together. The libraries are at the centre of the cultural and creative life of our jurisdictions. They enable people to access, use and share global knowledge and ideas. They have a legislated role to collect and preserve cultural heritage and to make the intellectual and historical record of the 21st century available for the future. 2015-2016 annual statistics Combined data from the 10 libraries 12.1 million people visited our library buildings 46.2 million visits were made to our websites, including Trove 12.7 million visits were made to library catalogues 5958 terabytes of digital collections were stored $41.3 million was the total spend on collections $5.4 billion was the asset value of our collections $1.1 billion was the asset value of our buildings/sites Currently, NSLA libraries are collaborating on 8 projects and 7 communities of practice. Find out more at http://www.nsla.org.au/projects.