The Graphic Design Career

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Presentation transcript:

The Graphic Design Career Vocabulary The Graphic Design Career https://www.theartcareerproject.com/careers/graphic-design/

A person who pays a Graphic Designer for services Client A person who pays a Graphic Designer for services

Corporations A company or business

A team manager of designers Art Director A team manager of designers

A person who writes text for advertisements Copywriter A person who writes text for advertisements

Information—in visual or textual form Content Information—in visual or textual form

Computer and Mobile Apps Software Computer and Mobile Apps

A person’s ideas about style and taste Aesthetics A person’s ideas about style and taste

Promoting, advertising and selling products Marketing Promoting, advertising and selling products

Using ads and designs to promote a product Branding Using ads and designs to promote a product

Possible customers that will be receiving an advertisement Target Audience Possible customers that will be receiving an advertisement

Target Audience Branding Aesthetics Software 1 2 Target Audience Branding 3 4 Aesthetics Software

Marketing Software Content 1 Marketing 2 3 Software Content

Client Corporations Art Director 1 2 Client Corporations 3 Art Director