Media Management

Media Management Research                                                                                                      4/13/2018 Historical Trends in Media Management Research

Classical School of Management BCA 516 Classical School of Management Flourished from the late 1800s through the 1920s Associated with the Industrial Revolution Concentrated ways to make organizations more productive (economic factors) Scientific Management (Taylor) Administrative Management (Fayol) Bureaucratic Management (Weber)

Scientific Management(Taylor) BCA 516 Scientific Management(Taylor) A systematic approach to the challenge of increasing production. The most effective way to coordinate task Careful selection of employees Proper training and development of the workplace Introduction of economic incentives to motivate employees Frederick W. Taylor – father of scientific management Viewed the worker mechanically https://www.youtube.com/watch?v=tfw0KapQ3qw

Administrative Management (Fayol) BCA 516 Administrative Management (Fayol) Henri Fayol (French mining executive) Introduced POC3 model, which detailed the functions of management: Planning, Organizing, Commanding, Coordinating, Control 14 Principles of management-(e.g.) Unity of command First management theorists to recognize management as a process

Administrative Management (Fayol) BCA 516 Administrative Management (Fayol) POC3 model: Planning, Organizing, Commanding, Coordinating, Control Later management scholars replaced commanding and coordinating with motivation forming the POMC model of management

Bureaucratic Management (Weber) BCA 516 Bureaucratic Management (Weber) Organization structure Use of an organizational hierarchy or bureaucracy would enable an organization to produce at its highest level (e.g.) clear division of labor, strong central authority, clear policies and procedures

Human Relations School of Management BCA 516 Human Relations School of Management “Managers and employees were indeed members of the same organization and thus shared in the accomplishment of objectives” Employees’ needs (other than just wages) are important for efficiency The Hawthorne Experiments The Hierarchy of Needs Theory X and Y Theory Z

Human Relations School of Management BCA 516 Human Relations School of Management The Hawthorne Experiments (Mayo, GE experiment from 1924 to 1932): - Human aspects of work affected the productivity of workers more than physical conditions of the plant - Increased attention and interaction with supervisors led to greater productivity

Human Relations School of Management BCA 516 Human Relations School of Management Theory X and Y (McGregor, 1960): Theory X: workers held little interest in work and lacked ambition emphasis on control, threat, and coercion for motivation Theory Y: employees could exercise self-control and self-direction and develop their own sense of responsibility

Human Relations School of Management BCA 516 Human Relations School of Management Theory Z (Ouchi, 1981): Used characteristics of both Theory X and Y Employee participation and individual development as key component of organizational growth Interpersonal relations between workers and managers are stressed in Theory Z Management makes the key decisions in an organization, and strong sense of authority must be maintained

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