1. Case Study Analysis – The Creamy Creations Takeover
Gina Gudowski
Siena Heights University
LDR 630

2. Introduction
Understand the history and evolution of Classical Management Approaches
Machine Metaphor
Frederick Taylor
Henry Fayol
Max Weber
Explore the Creamy Creations Takeover
Apply these theories to the case study

3. Classical Approaches Developed in the Industrial Age
Provides a guideline for how organizations should function, and what managers should do.
Goals remains to function at the highest level of production
Three Classical Approaches
Machine metaphor
Specialization
Standardization
Predictability

4. Frederick Taylor – Scientific Management Theory
Prescriptive Theory
Micro Level Functions
Focus on relationships in the workplace
Clear structures and rules

5. Scientific Management Theory continued…
Only one way to skin a cat!
Is this individual a good “fit” for this position?
Does training matter?
Know your role!

6. Henry Fayol – Theory of Classical management
Highly influential to classical management theory.
French industrialist who’s work wasn’t translated into English until much later.
Prescriptive Theory

7. Elements of Management
Planning
How can we function to the best of our abilities?
Organizing
Analyzing resources (humans)
Command
Facilitated through Managers
Coordination
Well oiled machine
Control
Goals versus Activities

8. Principles of Organization Structure
Scalar Chain
Strict hierarchy, and vertical communication patterns.
Unity of Command
Only one supervisor.
Unity of Direction
Similar activities should be monitored by one supervisor.
Division of Labor
Employees should be responsible for specialized tasks.
Order
Assigned place and task within the organization.
Span of Control
Manager effectiveness.

9. Max Weber – Theory of Bureaucracy
German Sociologist
Ideal Type Theory
Importance of rules

10. Centralized decision making
Theory of Bureaucracy
Defined Heirarchy
Division of Labor
Importance of rules
Closed Systems
Centralized decision making

11. Critical Thinking
What management styles have you experienced in your career? Any experiences with classic management styles? Please explain.

12. Introduction – The Creamy Creations Takeover
Who?
What ?
Where?
When ?
Why?

13. Application of Theories
Observed operations and wanted to increase efficiency, due to extended wait times.
Increased employee turnover – Replaceability – Machine Metaphor
Employees transitioned to working on different stations. Changed to specialized stations however, the employees were eligible to work at any station.
Transition from locally owned to corporate America.

14. Conclusion
Creamy Creations Takeover pays very little attention to the individual needs of the employees.
Classical approaches are structured in nature, and Creamy Creations moved to a cross trained model as opposed to specialization.
No division of labor.

15. References
Miller, K. (2015). Organizational communication: Approaches and processes (Seventh ed.). Stamford, Connecticut: Cengage Learning/Wadsworth