Social Media Advertising Agency Social Media Services – Updates for 2017

Your Social Media Teams Handles all social media related to clients including: Handles station social media content including: Facebook, Twitter, Instagram, LinkedIn, YouTube & Snapchat client advertising Facebook and Twitter “Sponsored Posts” Client social accounts – Including Content Management, Starter Kits and more Station, Talent, Property (Circa, ASN, Tennis Channel, etc.) Social Contesting – UPickEm Confidential. August 2016

Social Media Services Social Media Starter Kit - $500 (New Lower Price – Same Service!) Page review, cover photo/profile picture design and brand positioning optimization for up to two social accounts Design elements are allowed up to two revisions max 60 minute webinar training on the basics of using your choice of up to two social networks for brand communication/marketing A follow-up 60 minute webinar to give you customized advice for content, growth strategies and how to measure success and ROI Follow up report and summary of training, tactics and strategic guidance Social Media Consultation - $500 per month (New Lower Price – Same Service!) Social review and brand positioning optimization for up to 2 social networks Competitive Analysis 60 minute webinar training on basic and advanced features specific to your choice of up to 2 social networks Customized strategies for content and growth, all built around your business goals. Analysis of social network data and what it means for your success and ROI Follow up summary of training, tactics and strategic guidance Monthly quick-help support (during regular business hours) – Up to 60 minutes via phone per month.

Social Media Services Social Media Starter Kit + 2 Additional Months of Consultations - $1,200 Page review, cover photo/profile picture design and brand positioning optimization for up to two social account Design elements are allowed up to two revisions max 60 minute webinar training on the basics of using your choice of up to two social networks for brand communication/marketing One Competitive Analysis of up to 3 direct competitors (via report) Monthly Analysis of social network data and what it means for your success and ROI Monthly 60 minute webinar consultation to give you customized advice for content and growth strategies Monthly follow-up report and summary of training, tactics and strategic guidance Monthly quick-help support (during regular business hours) – Up to 60 minutes via phone per month.

Social Media Services Social Media Ad Campaigns- $1,000 min/month Creation of paid social media campaigns that align with client goals Monitoring of campaigns to make any necessary adjustments throughout to get the best results Full detailed reporting with data analysis to show the results Facebook, Instagram, Twitter and LinkedIn advertising available Snapchat Local Geofilters available at cost plus management fees (contact agency for more detail) YouTube TrueView & Discovery campaigns available starting at $2,500/month Content Curation- $2,500 min/month + $2,000 Start-Up Fees Customized content plan and strategy to fit your client’s business Audit of current social media platforms Initial 60 minute discovery call Initial 30 minute design call Monthly reports Monthly 60 minute check-ins to ensure success Dedicated social media specialist and designer to create content All content approved by client before posting Designed for medium to large scale business only

All ads are sold based upon objective and most are CPC based. Social Media Advertising All ads are sold based upon objective and most are CPC based. Campaigns are optimized based on what the end-goal for the campaign is. We will not quote a campaign or give estimates on impressions unless the advertisement is strictly for brand awareness. Examples: Video Views -> CPV (Cost Per View) Clicks to Website -> CPC (Cost Per Click) Page Like Campaign -> CPL (Cost Per Like) Brand Awareness -> Impressions Confidential. August 2016

Twitter Advertising Formats & Objectives Website Clicks Followers Engagement Mobile App Promotion All ads are sold based upon objective and most are CPC based. Confidential. August 2016

Twitter Advertising Targeting Location Demographics Devices & Carriers Country State Regions Metro Postal Codes Demographics Gender Languages Devices & Carriers iOS, Android, Blackberry, Desktop/Laptop, Other Carriers like Verizon, AT&T, Sprint, T-Mobile Keywords Phrases or keywords like hiking, dogs, volunteer, etc Followers Target people who have already liked your client’s account or other accounts. Interests Automotive, Beauty, Books, Business, Careers, Education, Events, Family, Gaming, Life Stages, Pets, Finance, Science, Sports, Style, Technology, Travel and more. TV Targeting Target specific shows at any time during your campaign even during or immediately following a new telecast. Confidential. August 2016

LinkedIn Advertising Formats & Objectives Native (Sponsored Content) Ads Text Ads (Right Column Only) Confidential. August 2016

LinkedIn Advertising Targeting Location Companies People Education Country State City Town Companies Name Industry Size People Job title Job functions Job seniority Education Fields of study Schools Degrees Skills Years of Experience Member Info Groups Gender Age Confidential. August 2016

Facebook Advertising Confidential. August 2016

Facebook Advertising Formats & Objectives Page Post Engagement Page Likes Clicks to Website Website Conversions App Installs App Engagements Event Responses Offer Claims Video Views Local Awareness Slideshows Carousel Ads Lead Ads Confidential. August 2016

Facebook Advertising Engagement Campaign Page Likes Campaign Clicks to Website Campaign Confidential. August 2016

There is an upcharge of $500/month to do so. Facebook & Instagram Advertising + If your client has both a Facebook account and an Instagram account AND the objective is the same, we can run the advertisement on both platforms at the same time using the same exact targeting methods. There is an upcharge of $500/month to do so. Confidential. August 2016

Facebook & Instagram Advertising Targeting Location Country City DMA Zip (Limit 15 zip codes) Street Addresses Demographics Age brackets Men, women or both Relationship statuses Parents of certain age groups Schools they attended Interests Reach your audience based on things they’re interested in. Think about related topics to help increase your reach while targeting a relevant audience Behaviors Reach people based on their purchase behaviors, device usage and more. Connections Target people who have already liked your client’s page or other pages. Even friends of those who liked your client’s page. Custom Audiences Provide your client’s phone numbers or email addresses to match-back. Created Lookalike Audiences based upon client’s own contacts with people who share the same traits. Confidential. August 2016

What do I need to place a campaign?

Signed Services Agreement IO Ticket Advertiser Access Social Media Advertising Quote Request Copy Creative Signed Services Agreement IO Ticket Advertiser Access Station Access to Account Reporting Confidential. August 2016

(Same Objective/Campaign) ALL CAMPAIGNS MUST BE QUOTED BEFORE SELLING. Social Media Advertising Quote Request Copy Creative Signed Services Agreement IO Ticket Advertiser Access Station Access to Account Reporting Pricing Product/Service Client Account Required? Minimum Cost Facebook Yes $1000/month per campaign or objective Instagram Facebook + Instagram (Same Objective/Campaign) $1500/month per campaign or objective Twitter LinkedIn ALL CAMPAIGNS MUST BE QUOTED BEFORE SELLING. Confidential. August 2016

Social Media Advertising Quote Request Copy Creative Signed Services Agreement IO Ticket Advertiser Access Station Access to Account Reporting All Quote Requests will now include a link to download help guides for copy and creative. Confidential. August 2016

Social Media Advertising Quote Request Copy Creative Signed Services Agreement IO Ticket Advertiser Access Station Access to Account Reporting Copy Requirements We ask for the station and/or client to come up with the copy for the first set of ads. Since station is in contact with client and sold campaign, you should have a better idea of what the campaign is about. The copy must give us some indication of what the KPI for the client is. Compulse will then take initial copy and if needed repurpose or change to fit within each network’s guidelines. If budget allows based upon targeting methods, Compulse will develop additional variations of copy to A/B test. Confidential. August 2016

Social Media Advertising Creative Requirements Static Images As with any other campaign – local, outreach or otherwise – the station and/or client must provide us with final creative within the specs listed in the help guides. If you cannot provide us the final creative, you must submit a Creative Services ticket prior to inserting the sold order. The Creative Services department will then create your creative for you and/or your client. You must provide the Creative Services department a thinkstock photo and/or raw assets. Remember, NO TEXT WITHIN IMAGES ON SOCIAL MEDIA. You and your client has text areas to place messaging, no need to place within the image itself. Video As with any other video campaign – local, YouTube or outreach – the station and/or client must provide us with the final video. Step 2 Step 1 Step 3 Confidential. August 2016

Social Media Advertising Quote Request Copy Creative Signed Services Agreement IO Ticket Advertiser Access Station Access to Account Reporting Signed Services Agreements are required for any internally managed campaign or service. Located on the intranet: http://www.sbgnet.com/web/digital-agency/index.shtml Confidential. August 2016

Social Media Advertising Quote Request Copy Creative Signed Services Agreement IO Ticket Advertiser Access Station Access to Account Reporting IO Ticket must have ALL fields filled out with creative and signed services agreement attached! Step 2 Step 1 Step 3 Confidential. August 2016

Social Media Advertising Quote Request Copy Creative Signed Services Agreement IO Ticket Advertiser Access Station Access to Account Reporting Once ticket is placed, Compulse must be granted access to the client’s page on Facebook, Twitter or LinkedIn. Instructions on how to grant us access will be placed within the ticket. You must work with your client to grant us access. If your client is having difficulty, we can assist! We cannot build campaigns until access is granted. Confidential. August 2016

Social Media Advertising Quote Request Copy Creative Signed Services Agreement IO Ticket Advertiser Access Station Access to Account Reporting FACEBOOK/INSTAGRAM ONLY. Once campaign is live, we will grant station only access to the campaign so you can view the results in real time. The invite will come directly to your SBG email, all that you need to do is accept. Visit business.facebook.com and you will be able to view all of your active Compulse camapigns. NOTE: All amounts are listed as NET. Please do not share amount spent or budgets with your clients! Confidential. August 2016

Social Media Advertising Quote Request Copy Creative Signed Services Agreement IO Ticket Advertiser Access Station Access to Account Reporting Reporting will be done at the end of each campaign. Since stations are being granted access to campaigns to view, Compulse will be providing full GROSS reporting at the end of each campaign, rather than the end of each month. Confidential. August 2016

RUSH REQUESTS: BASED ON PRIORITY. Social Media Advertising Timetable Product/Service Quote Timeline Completed IO to Live Facebook Up to 2 Business Days Up to 3 Business Days Instagram Facebook + Instagram (Same Objective/Campaign) Twitter LinkedIn YouTube SnapChat Can only quote out 30 days from live RUSH REQUESTS: BASED ON PRIORITY. MUST BE REQUESTED IN SEPARATE EMAIL TO BRYAN PARIDE OR ALLISON WATTS FOR APPROVAL. Confidential. August 2016

Facebook & Instagram Advertising DO THIS! NOT THIS Sell the campaign based upon objective Sell all campaigns on CPM Get a quote before pitching to a client Guarantee results or impressions Ensure that graphics have less than 20% text, better yet, no text at all. Put a logo within the image Call to action in every ad Provide vague details in quotes Video campaigns are :15 seconds, :30 at most. Use videos longer than :30 seconds Ensure the client has a business social account Sell a campaign before asking if they have a social presence on that channel. Rates are at minimums Sell under rates. Confidential. August 2016

Your RSM or DSM about campaign mnimums. Facebook & Instagram Advertising Not Sure About… Reach Out To… Graphics? Your social media representative for best practices and tips before closing your client for guidance on how to get the best images possible. If you already closed your client, make sure you open a creative services ticket ASAP! Copy? Your social media rep! Our social team can assist you in coming up with copy, but we ask that you take the first stab. Provide us with details on why the campaign was sold/bought, KPI’s of your client and the destination URL and we’ll be happy to assist. Social Media Rules? Your social media representative BEFORE closing the deal! If you’re unsure of the rules, especially around graphics, it’s best to get in touch wit your rep. so you have all the information that you will need to collect! Reporting? …. Make sure you check your spam folder first! Reporting will automatically be sent via facebook each month for as long as your campaign runs. These reports are NET amounts, not gross. Gross reports will be calculated at the end of your campaign/flight. Billing? Your Compulse billing team member who processed your ticket. Otherwise your RSM. Tactics? Your social media representative via your quote request. The quote request is your opportunity to get insight into how your potential campaigns could perform. If you’re unsure of what tactic to use, ask your social rep through the quote request! Minimums? Your RSM or DSM about campaign mnimums. Confidential. August 2016

Questions?