Please Be Sure to Dial in for Audio: Call: 888-721-8686 Pin: 7082918

Agenda Overview of The 2016 Almond Conference What's new in 2016 Dedicated trade show hours Other programs benefitting exhibitors and sponsors Building Your Ground Game Email outreach and messaging Social outreach         Varying Your Message  Staying fresh and relevant Tailoring to your audience Questions

Registration Comparision

Total Attendee Update (as of 7:30 a.m. today) 1,134

What’s New in 2016 Compressed trade show floor Seated luncheons 22 additional booths Expanded poster session area Seated luncheons Pre-registration complimentary Onsite registration for attendees $25 fee Exhibitors/sponsor onsite fee waived in 2016 Live Auction at Gala Dinner to fund FFA scholarships New exhibitor page on AlmondConference.com Separate company directory guide Interactive program for attendees Exhibitor/Sponsors added to Resource Map on Almonds.com

Almond Board Promotional Tactics to be Leveraged Postcard Flyer Feature windows on Almonds.com ABC Communications: California Almond Outlook (print and electronic), The Handle, Twitter eBlasts (NEW) Interactive e-Conference Program (NEW)

Exhibit Floor Exhibit Floor Highlights ABC booth + attendee lounge FFA silent auction Poster session area Almond stage Strategically placed bars As of September 22, 2016: 256 booths sold 44 booths remaining to sell Sponsorship opps still remaining

Session Information Sessions will begin earlier than ever starting on Tuesday, Dec. 6 at 11:30 a.m. Similar to last year, four session rooms will run concurrently: Production Research Updates Growing Almonds: Hot Topics Marketing Almond Quality and Food Safety/Regulatory Updates Complete and interactive e-Conference program to launch October 24 at AlmondConference.com

Trade Show Hours Tuesday, December 6 5:30 p.m. – 7:00 p.m. Wednesday, December 7 9:30 a.m. – 5:30 p.m. Thursday, December 8 9:00 a.m. – 3:00 p.m.

Gala Dinner: “Denim and Diamonds” Family Style Farm Tables Agenda: Doors open at 5:30 p.m. Dinner at 6:30 p.m. General program at 7:25 p.m. FFA Live Auction 8:00 p.m. Entertainment 8:30-11:00 p.m. Gala Dinner Entertainment: The Smith Band Line Dancing Instructor followed by live music and dancing!!

Available Sponsorships We still have a few sponsorships available and they include Platinum Sponsorship The Platinum Sponsor comes with a 20 minute presentation on the Almond Stage and a 30x30 space adjacent to the Almond Board booth. Hotel Key Cards Your name on all the conference keys. One hotel remains. (deadlines apply) Bar Booths #1225, #224 and #910 will draw attendees every afternoon with our bar service. Increase your contacts! Belly Band Wrap each Research Update with your name and logo (deadlines apply) Lanyards The conference lanyards are a great way to get your name in front of everyone (deadlines apply)

Building Your Ground Game – Messaging and Email Outreach Message design should include material from: Marketing messages What you do and/or why you do it Recent wins New hires or other team news Product pitches Product / Service Developments What are your newest products or services How are they impacting customers How they’re selling and why folks are interested What are you working on or who you’re working with Email Outreach Share with all your prospects and customers that you will be at TAC and share some conference highlights Include what you'll be showing, what you're announcing If you'll be talking about the industry in general, say so. "John, will be in attendance on Tuesday talking about what he's learned in the fields this year and how growers are responding to xxxxx” Plan for 3-4 sends over two months and focus exclusively on the conference and your part in it. Share your other contact points like Facebook, industry ag pages

Building Your Ground Game – Email Outreach Share with all your prospects and customers that you will be at The Almond Conference and share some conference highlights you think are interesting Include what you'll be showing, and what you're announcing If you'll be talking about the industry in general, say so. ”Our CEO John, will be in attendance on Tuesday talking about what he's learned in the fields this year and how growers are responding to xxxxx” Plan for 3-4 sends over two months and focus exclusively on the conference and your part in it Share other places people can find your company like Facebook, industry ag pages, your web pages, phone numbers, etc. Email Targets Prospects Clients New partners and partner targets Use the new Exhibitor Web Site http://almondconference.com/querybooths.aspx

The New Exhibitor Web Site

Building Your Ground Game – Social Web Social Outreach For those of you with Facebook pages, or a presence on other ag sites, share that in your emails Share the link to your page Have photos on the page Share your topics and ideas from above, mirror the content and the messages Include pictures of your team, or the folks that will be there, so they can look for you          Varying Your Message   Have two or three sets of messages so you have fresh content in each send  Keep your Facebook content and other site content fresh by updating it regularly  Freshen up your content every couple of weeks at least

Questions?

Three Things to Remember Targeting audience and reaching them will increase your traction at the conference and beyond Keeping you messages fresh with new content will have more folks looking at your messages Repetition is key Save the Date! Almond Conference Webinar, Part 2: October 19 Almond Conference Webinar, Part 3: November 15

Contact Us Exhibits: Matt Masiero 415-848-7807 mmasiero@mosaicevents.com Sponsorships: Jeff Taylor (925)-997-7831 jtaylor@mosaicevents.com Registration: Pam Hawkins (415) 848-7810 abc_reg@mosaicevents.com Promotional Materials: Jenny Nicolau (209) 343-3248 jnicolau@almondboard.com