► EMERGING TRENDS (Presenter’s Name) (Presenter’s Title) (Presenter’s Company Name or Logo) (company website)

An imprinted PRODUCT used to PROMOTE products, services or a BRAND

PROMOTIONAL PRODUCTS┃a.k.a. Premiums & incentives Advertising specialties Giveaways Awards & prizes Commemoratives or keepsakes Gift with purchase Corporate gifts The term promotional products is a widely recognized term by advertisers and agencies: 87% promotional products/items 63% swag 29% tchotchkes Relevant Insights, “An Overview” 2016 Buyer Study (PPAI Research, May 2016), 1.

SENSORY ENGAGEMENT. The only advertising medium that can touch all five senses, plus a sixth, the sense of ownership.

THE INDUSTRY.

7-Years of Consecutive Growth $20 Billion Industry 7-Years of Consecutive Growth Relevant Insights, “2015 Annual Distributor Sales Summary” 2015 Sales Volume Study (PPAI Research, June 2016), 1.

ADVERTISING EXPENDITURES. Media/Method 2014 2015 Growth % +/- LY Rank Internet Advertising 49.5 59.6 20.0% 2 Broadcast TV 49.1 51.0 4.0% 9 Direct Mail 46.0 47.3 3.0% 11 Video/Cable TV 27.9 30.6 10.0% 5 Experiential/Event Marketing 19.3 21.5 11.5% 4 Promotional Products 20.0 20.8 3.82% 10 Mobile (phone) Advertising** 12.4 20.6 66.0% 1 Newspaper Advertising 16.7 16.1 -3.0% 15 Consumer Magazines 14.2 14.5 2.0% 12 Radio Advertising* 17.5 14.3 -18.2% 16 Point of Purchase Advertising 12.5 12.2 -2.4% 14 Local Search*** 7.7 8.2 5.8% 7 Out-of-Home (Billboards) 7.0 7.3 4.3% 8 Business Magazines 6.8 0.0% 13 Product Placement (Film, TV) 6.0 6.5 8.2% 6 Cinema **** 0.7 0.8 13.5% 3 ADVERTISING EXPENDITURES. ► Ranked Sixth In Advertising Expenditures Tenth Fastest Growing Medium Dr. Richard Alan Nelson and Rick Ebel, “Promotional Products Spend In 2015 Ranked Sixth Among All Media: 2015 PPAI Distributor Sales Volume Report,” PPB Magazine, July 2016, 53.

WHAT’S TRENDING. Wearables 32.04% Writing instruments 7.67% Bags 7.67% Drinkware 7.54% Desk/Office/Business Accessories 5.04% Computer products 4.17% Relevant Insights, “2015 Annual Distributor Sales Summary” 2015 Sales Volume Study (PPAI Research, June 2016), 1.

TRENDING PROGRAMS. Business Gifts (13.4%) Brand Awareness (12.2%) Employee Relations/Events (12%) Trade Shows (10.3%) Dealer/Distributor Programs (7%) New Customer Acquisition (7%) Relevant Insights, “2015 Annual Distributor Sales Summary” 2015 Sales Volume Study (PPAI Research, June 2016), 2.

TOP BUYERS. Education Financial Services Healthcare Technology Not for profit Dr. Richard Alan Nelson and Rick Ebel, “Top Buyers Of Promotional Products” 2008 Buyer Marketplace Study (PPAI Research, December 2007), 1.

THE BUYER.

APPEALING CHARACTERISTICS. Audience friendly Promotes loyalty/repeat business Reaches target audience efficiently Repeat and long-term exposure Adds promotional impact Dr. Richard Alan Nelson and Rick Ebel, “Top Buyers Of Promotional Products” 2008 Buyer Marketplace Study (PPAI Research, December 2007), 1.

HOW BUYERS USE THEM. 58% To Create Brand/Product Awareness 42% Customer Retention & Appreciation 41% Generate Sales & Referrals 25% Drive Traffic Relevant Insights, “Buyer Insights: Ad Agencies & Advertisers” 2014 Buyer Study (PPAI Research, April 2014), 19.

HOW BUYERS USE THEM. 79% for stand alone campaigns 69% use them in conjunction with other media ► 72% Use with social media ► 60% Use with email ► 58% Use with Internet ► 54% Use with sales promotions Relevant Insights, 2016 Buyer Study (PPAI Research, May 2016), 1.

WHAT DO BUYERS SAY? 65% effective 88% recommend What Do Consumers Say? 83% more likely to do business with the advertiser 15-50% higher recall than other media 88% of Generation Y looked up the company after receiving a promotional product NOTE: The composition of “Millennials” is of both Generation Y and Z; For purposes of this study, Generation Y is 25-35; Generation Z is 18-24. Relevant Insights, 2016 Buyer Study (PPAI Research, May 2016), 3. Relevant Insights, “Buyer Insights: Ad Agencies & Advertisers” 2014 Buyer Study (PPAI Research, April 2014), 21. “Mapping Out The Modern Consumer” 2017 Consumer Study (PPAI Research, December 2016), 3. “Promotional Products & Other Media” 2009 Consumer Study: Part Two (PPAI Research, 2009), 6. “Mapping Out The Modern Consumer” 2017 Consumer Study (PPAI Research, December 2016), 11.

DO THEY GET RESULTS? Promotional Products Increased: Good will Brand recall Customer acquisition Response rates Website visits/click-throughs Market share ROI Fundraising Relevant Insights, “Buyer Insights: Ad Agencies & Advertisers” 2014 Buyer Study (PPAI Research, April 2014), 20.

BUYERS LOVE THE COST PER IMPRESSION. COST PER IMPRESSION IN THE U.S. Prime Time TV 2.5 cents Magazines 2.4 cents Newspapers 3.2 cents Promotional Products 0.7 cents SUPERIOR PASS-ALONG VALUE 79% of U.S. respondents give unwanted items to someone else. 87% of Generation Y give unwanted items to someone else. BUYERS LOVE THE COST PER IMPRESSION. Global Advertising Specialties Impressions Study (ASI, 2016), 30.

THE CONSUMER.

RECALL. 89% recall receiving a promotional product in the last 6 months 100% of Generation Y recall receiving them 85% recall the branding 76% recall the messaging 71% recall the call to action “Mapping Out The Modern Consumer” 2017 Consumer Study (PPAI Research, December 2016), 14, 7.

WHAT DO CONSUMERS THINK? 83% had a more favorable impression of the advertiser after receiving a promotional item 88% of Generation Y had a more favorable impression of the advertiser “Mapping Out The Modern Consumer” 2017 Consumer Study (PPAI Research, December 2016), 3.

DO CONSUMERS KEEP THEM? 82% own 1-10 promotional products 81% keep them for more than a year “Mapping Out The Modern Consumer” 2017 Consumer Study (PPAI Research, December 2016), 3.

WHERE DO CONSUMERS KEEP THEM? 78% keep them in their home 48% on or with them 34% keep them in a vehicle 30% keep them at work At all times – on self/carried Most of the time – often used/exposed “Mapping Out The Modern Consumer” 2017 Consumer Study (PPAI Research, December 2016), 6.

WHERE DO CONSUMERS KEEP THEM? 50% use promotional products at all times or most of the time Nearly one in three of Generation Y use at all times 59% of Generation Y use promotional products at all times/most of the time 55% of Generation Y walk around with a promotional product on or with them At all times – on self/carried Most of the time – often used/exposed “Mapping Out The Modern Consumer” 2017 Consumer Study (PPAI Research, December 2016), 6.

REACTION. 79% look up the brand 87% of Generation Y look up the brand 83% more likely to do business with the brand 88% of Generation Y are more likely to do business with the brand “Mapping Out The Modern Consumer” 2017 Consumer Study (PPAI Research, December 2016), 3, 11.

WHAT DO CONSUMERS REALLY THINK? 83% like receiving them 48% want to receive them more often “Effectiveness Of Promotional Products As An Advertising Medium” 2009 Consumer Study: Part One (PPAI Research, 2009), 3.

WHAT DO CONSUMERS REALLY THINK? Ad-Blocking & Avoidance 68% avoid online video ads 66% don't watch TV commercials 57% ignore digital ads 50% discard direct mail 48% skip print ads 46% delete email marketing 46% don't listen to radio commercials 38% block mobile ads 20% discard or pass-along promotional products WHAT DO CONSUMERS REALLY THINK? Talking Points: -Mobile has grown 66% in one year (fastest growing ad channel), but nearly 40% block ads on their phones -People 'like' stuff -They don't realize promotional products are a form of advertising (which we see from our recent consumer study recall data) Behavioral Trend: A pattern is emerging where Generation Y will go out of their way to avoid advertising. For example, 28% arrive at the theater late to skip the movie trailers. "Mapping Out The Modern Consumer" 2017 Consumer Study (PPAI Research, December 2016), 13.

*Price should only be the deciding VALUE VS. PRICE Program Design Effectiveness Delivery Product Quality Product Safety *Price should only be the deciding factor when value is equal to zero. 97% said the usefulness of the item is important to them (slightly – extremely important) 96% said the quality of item is important to them (slightly – extremely important) 22% said the perceived cost of the item is not important 84% said the manner in which the item was presented is important to them (slightly – extremely important) Rick Ebel, “High End, Low End: Which Promotional Products Work Best?” 2012 Consumer & Buyer Study (PPAI Research, December 2011), 35. Important promotional product features: 85% functionality 44% entertainment 43% design Ideal advertising qualities: 65% visually appealing 60% clearly delivers message “Mapping Out The Modern Consumer” 2017 Consumer Study (PPAI Research, December 2016), 10, 12.

CONSUMERS LOVE PROMOTIONAL PRODUCTS. Consumers across all generations rated promotional products as the #1 most effective advertising medium to provide an incentive to take action. Promotional products are the only advertising medium for which people say “Mapping Out The Modern Consumer” 2017 Consumer Study (PPAI Research, December 2016), 12.

DEALER PROGRAMS

PRODUCT PERSONA

GIFT WITH PURCHASE

DIGITAL & SOCIAL INTEGRATION & ENGAGEMENT

TRADE SHOW EXPERIENCE

COLLEGE & UNIVERSITY PROGRAMS

COOPERATIVE LOCAL MARKETING PROGRAMS

SOCIAL ENGAGEMENT & REWARD PROGRAMS

AWARDS & RECOGNITION PROGRAMS

TALENT RECRUITMENT & EMPLOYEE COMMUNICATIONS

CORPORATE GIFTING

PRESS LAUNCH

HIGH TECH HIGH TOUCH

The most valuable forms of marketing  are consumed voluntarily. You can no long market at people. You must market with them. —Seth Godin

Questions?

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