Presentation on theme: "1 Your ASI # HERE Ad Specialties A Brand Advantage () Presented by: To: Date:"— Presentation transcript:
1 Your ASI # HERE Ad Specialties A Brand Advantage () Presented by: To: Date:
2 Your ASI # HERE What is an Ad Specialty? Also known as a promotional product, an ad specialty is any item that can be imprinted with a logo or slogan. T-shirts, mugs, pens and key tags are popular examples, and just about anything can be imprinted. Other unique examples include imprinted plant leaves, toasters, and VISA or music download card.
3 Your ASI # HERE Did you know … Wrigley started in 1891 selling soap and baking soda Gave gum with their logo on it as promotional product Now a $5 billion gum company*! * www.wrigley.comwww.wrigley.com
4 Your ASI # HERE The Ad Specialty Advantage Make an impression Stay top of mind Long lasting effect Higher perceived value and low Cost Per Impression (CPI) Complements other advertising media
5 Your ASI # HERE Ad Specialties – Proven & Effective Generate goodwill Increase sales and leads Improve marketing Return on Investment (ROI)
6 Your ASI # HERE Advertising Specialty Institute (ASI) ROI Study A team of interviewers surveyed businesspeople in four metro areas: New York, Chicago, Los Angeles & Philadelphia An online survey to additional end-users augmented the in-person survey 618 completed surveys in all Advertising Specialties Impact and Exposures Study - October 2008 Final Report
7 Your ASI # HERE Ad Specialties Make An Impression Among wearables, bags were reported to be used most frequently with respondents indicating that they used their bags an average of 9 times per month. Bags also have the highest number of impressions in a month, over 1,000. Advertising Specialties Impact and Exposures Study - October 2008 Final Report
8 Your ASI # HERE Ad Specialties Stay Top of Mind 84% of respondents were able to identify the advertisers of the majority of items received 62% of respondents have done business with the advertiser AFTER RECEIVING the item Advertising Specialties Impact and Exposures Study - October 2008 Final Report
9 Your ASI # HERE Ad Specialties Long Lasting Effect *Results should be analyzed with caution due to low base size. The majority (81%) of promotional product items were kept because they were considered useful. Receivers of wearables items were more likely to keep these items because they were considered attractive. Advertising Specialties Impact and Exposures Study - October 2008 Final Report
10 Your ASI # HERE Ad Specialties Cost Per Impression (CPI) Advertising Specialties deliver a better CPI than virtually any other media.
11 Your ASI # HERE Ad Specialties Leave a Favorable Impression 42% of end-users have a MORE favorable impression of an advertiser after receiving the item.
12 Your ASI # HERE Survey Results 62% have done business with the advertiser AFTER receiving the item –Only 53.1% of participants recalled the name of an advertiser they had seen in a magazine or newspaper. Of those who had not done business with the advertiser that gave them the product, almost one quarter stated that they were more likely to do business with the company that gave them the item 42% of participants reported having a more favorable impression of the advertiser since receiving the item. Advertising Specialties Impact and Exposures Study - October 2008 Final Report
13 Your ASI # HERE Generating Customer Referrals Using Ad Specialties In a 1993 study by Baylor University, 20 Mary Kay consultants participated in a study where half of them distributed promotional gifts to customers and the other ten offered no promotional items to their customers. Both groups then asked customers (200 in all) to refer names of acquaintances.
14 Your ASI # HERE The Results A 1993 Study by Baylor University The customers who received ad specialties were more willing to provide leads than the customers who didn’t receive them.
15 Your ASI # HERE Ad Specialties Increase Referrals and Leads Accompanying a request for referrals, an offer of an ad specialty or an ad specialty incentive & sweepstakes drew as many as 500% more referrals than an appeal letter alone. 2005 Study by Louisiana State University and Glenrich Business Studies
16 Your ASI # HERE Print Media vs. Promotional Products Results According to the 2004 Study by L.J Market Research, only 53.1% of participants recalled the name of an advertiser they had seen in a magazine or newspaper in the previous week.
17 Your ASI # HERE Ad Specialties Improve Ad Campaigns A 1996 study by Dallas Marketing Group helped a national tile distributor integrate the use of direct mail and promotional products into a print advertising campaign. One group of subscribers received only the trade ad while other groups received a sales letter, a promotional product, or a promotional product incentive with the trade ad.
18 Your ASI # HERE The Results 1996 study by Dallas Marketing Group The group who received the trade ad plus a calculator incentive responded approximately 10% higher than those who only received the trade ad.
19 Your ASI # HERE Ad Specialties Improve Direct Mail Marketing According to a 1992 study by Silver Marketing Group, the inclusion of an ad specialty to a mail promotion increased the response rate by 50%.
20 Your ASI # HERE Direct Mail Results The use of ad specialties as an incentive to respond generated four times as many responses as a sales letter alone.
21 Your ASI # HERE Ad Specialties Improve Tradeshow Marketing A 2004 study by Georgia Southern University showed that including a promotional product with a pre-show mailing or an offer of a promotional product increases the likelihood of an attendee stopping by a tradeshow booth.
22 Your ASI # HERE Tradeshow Marketing Results 71.6% of attendees who received an ad specialty remembered the name of the company that gave them the product 76.3% of attendees had a favorable attitude toward the company that gave them the product A 2003 Study by Georgia Southern University
23 Your ASI # HERE Ad Specialties Improve Tradeshow Marketing In a 1991 Study by Exhibit Surveys, Inc., invitations to 4900 trade show registrants to promote traffic at its booth. The researchers measured booth traffic, post-show memory of having received the invitation and goodwill toward the company.
24 Your ASI # HERE Trade Show Booth Visitation Rate Results A 1991 Study by Exhibit Surveys, Inc
25 Your ASI # HERE Summary As your ad specialties provider, I am also your: Idea generator Marketing partner Brand consultant I am here to help you improve your Marketing ROI with ad specialties. Please contact me today at xxx-xxx-xxxx or email me at email@example.com firstname.lastname@example.org