Mtv video music awards SPECIAL PREMIERES Sunday, August 27th The 2017 MTV Video Music Awards will once again celebrate the music industry with categories such as Video of the Year, Best Pop Video and Best Editing, to name a few. The VMAs have been known to deliver some of pop culture’s most defining moments. This year’s incarnation will mark the ceremony’s return to New York after three years in Southern California, and its first-ever appearance at the famed Madison Square Garden. Always a hit with social, the 2016 VMA’s were #1 social episode for all of August 2016 with 5.5 million total engagement, and 7.5 million interactions. As with past years, we anticipate the MTV Video Music Awards to be simulcast on MTV2, VH1, Comedy Central, Spike, BET, TV Land and CMT and may air live in all time zones. PREMIERES Sunday, August 27th 8:00pm – 11:00pm ET Episode Count: 1 Target Demo: A18-34, W25-54 Demographic Household A18-34 A18-49 A25-54 A35-64 National Ratings 2.4 2.8 2.2 1.7 1.1 Source: Nielsen National People Meter (NPower); US AA%; Live+SD; estimates are based on national program averages from previous two seasons of specified series/event and are subject to change; actual performance may vary by market, episode, etc.