Advanced Security: Symantec Email Security (formerly MessageLabs) Takeout Campaign Partner Marketing User Guide April 2017

Table of Contents What’s Included in the Campaign User Guide The Opportunity Market Opportunity & Data Points Why Mimecast? Campaign Overview Objectives Target Audience(s) Campaign Resources & Assets 3. Sales Enablement A. Tools & Resources 4. Campaign-in-a-Box Campaign Execution Campaign Deliverables Integrated Approach & Flow Supporting Assets (i.e. Teleprospecting emails, social media) Table of Contents

The Opportunity

Market Opportunity Reveals The Time is Now Don’t take our word for it… Symantec Email Security customers are looking for renewal alternatives for several reasons, including: Market Opportunity Reveals The Time is Now 1. A lack of advanced threat protection. Gartner state “Symantec is late to market with common advanced targeted threat features …” SEG Magic Quadrant 2015 2. Symantec is traditionally an on-premises vendor providing no migration path from on-premises to a cloud solution. Gartner state Email Security. cloud “…is not as strong as their on-premise solution.” SEG Magic Quadrant 2015 3. Poor customer support. Radicati Group state, “In the past, customers reported issues with Symantec’s customer support organization.” Secure Email Gateway Market Quadrant 2016 “ … We needed a best of breed solution to protect us from advanced cyber threats like ransomware that pose an increasing risk to public sector organisations. Moving away from our on-premises email archive to improve e-discovery search and prepare for a potential move to cloud e-mail services was important too. Mimecast was the obvious choice for us.”  -Joe Gregory, Infrastructure Manager, Thurrock Council

Campaign Overview

Campaign Overview: Theme & Creative Campaign Theme & Creative Tagline: Phished off that email attacks are still getting through? With 91% of attacks starting with email, it remains the #1 source of breaches.* Yet too many email security systems today are missing threats.** Organizations need protection from advanced attacks such as impersonation, spear-phishing and ransomware, something traditional solutions like Symantec cannot deliver. Mimecast has the solutions and expertise to help protect you and your organization from being phished. *WIRED magazine **Mimecast ESRA report 2017

Campaign Overview: Theme & Creative, Goals & Target Audience This Symantec Email Security campaign provides you with the materials to effectively promote Mimecast to your leads and customers. Objectives Help increase revenue by targeting businesses that are using Symantec Email Security (formerly MessageLabs). Expose the vulnerabilities and risks with their current system and highlight the optimal functionality of Mimecast for advanced security capabilities that Symantec Email Security does not provide. Target Audience This campaign is ideally targeted at the technology buyer, that is, the IT leader and security professionals within small to medium sized organizations that are currently using Symantec Email Security. IT Leader Security Professionals Technology Contacts

Campaign Resources Blogs Social Media Activation Infographic Report The Mimecast ESRA – Benchmarking Email Security Systems Social Media Activation Infographic Mimecast vs. Incumbent Email Security Systems Report Benchmarking Email Security Systems: See the Threats Mimecast Catches & Other Systems Miss Webinar Strengthening Your Email Security: It’s Time for Mimecast Sales Promotion Customer Roundtable Podcast/ Webinar Why Mimecast?   Price incentive for Symantec  MessageLabs to migrate to S0, S1 or M2. Coming in Q1 FY 2018

Sales Enablement

Sales Enablement Tools & Resources Symantec Battle Card Campaign Introduction Video Sales Prompter On Demand Sales Training Webinar Desk Poster Sales Plain Text Emails for Tele-prospecting All available on Partner Portal

Campaign-in-a-Box

Campaign Execution

How to Execute this Campaign Partner Portal for Campaign details and sales enablement resources Log-in to Partner Portal PIMS for co-branded and customizable pre-loaded campaign assets. Log-in to Partner Portal

What’s in the MessageLabs Campaign-in-a-Box? The campaign provides multiple touch points across awareness and consideration stages. For maximum effect, utilize the program assets in conjunction with an outbound calling program. Please customize the templates as needed to fit your specific requirements. Campaign Deliverables Primary Offers: Awareness State: Email Security Risk Assessment (ESRA) Infographic & Report Awareness Stage: Emails & Landing Page Consideration Stage: Webinar Email templates (HTML) Landing page templates Tele-prospecting follow-up email templates (plain text)

Webinar: Strengthening Your Email Security … Multi-Touch Email & Tele-prospecting These program assets offer a four-touch integrated email and call campaign, educating leads on why incumbent email systems (and in particular, Symantec) may not be up to the task of protecting their organization. Capturing Leads & Interest Most of these assets are provided to you with the condition that they will only be distributed with a registration page in front of the asset (that is, as a gated asset). The only asset not requiring a gate is the Infographic which is recommended as a first touch to generate awareness on the topic. All email assets (initial send, non-opener, confirmations, reminders, etc.) as well as landing and thank you pages can be found on PIMS. These email assets can be found on the Partner Portal/PIMS. 1. Email Assets Infographic Report Email Webinar ESRA Infographic ESRA Report Awareness Emails Webinar: Strengthening Your Email Security … 2. Landing Pages Not applicable as not gated

Integrated Email Campaign Flow Integrated Email Campaign Flow This diagram outlines how to use these program assets as part of an integrated email and call campaign. The suggested flow is infographic, report, email and webinar, but the programs can be executed upon at your discretion. ESRA Infographic Send Non-Opener (Email 2) If download If reach, send thank you email Send Email 1 Direct to landing page Calling No download If don’t reach, send sorry missed you email Calling If download ESRA Report (send to engaged) No download Send Non-Opener (Email 2) If download Calling If reach, send thank you email Send Email 1 Direct to landing page If don’t reach, send sorry missed you email If download Continued on next page

Integrated Email Campaign Flow Integrated Email Campaign Flow This diagram outlines how to use these program assets as part of an integrated email and call campaign. The suggested flow is infographic, report, email and webinar, but the programs can be executed upon at your discretion. Symantec MessageLabs Awareness Email If download If reach, send thank you email Send Email 1 Direct to landing page No download Send Non-Opener (Email 2) Calling If don’t reach, send sorry missed you email If download Send Email1 Calling Send to engaged Webinar Send Email 1 If reach, send thank you email Direct to landing page Send Non-Opener (Email 2) Calling Send Email 1 If register No register Send confirmation email If don’t reach, send sorry missed you email If register If reach, send thank you email If attend, marketing generated thank you Calling If reach, send thank you email If reach, send thank you email If don’t reach, send sorry missed you email If no attend, marketing generated sorry missed you If don’t reach, send sorry missed you email

Sales Plain Text Emails for Tele-prospecting Access these emails on the Partner Portal within the Generate Demand Tab. They are located in the Symantec Email Security,cloud campaign within the sales enablement resources link. ESRA Infographic Thank You for Your Time on the Phone Sorry I Missed You by Phone ESRA Report Thank You for Your Time on the Phone Sorry I Missed You by Phone Awareness Email Thank You for Your Time on the Phone Sorry I Missed You by Phone Webinar Attended Webinar – Thank You for Your Time on the Phone Attended Webinar – Sorry I Missed You by Phone No Show Webinar – Thank You for Your Time on the Phone No Show Webinar – Sorry I Missed You by Phone

Social Media Key Messages ESRA Infographic Mimecast vs. incumbent email security systems. Get the facts on threats getting through in #MimecastESRA. Check out our infographic. Did you know that not all email security systems perform the same? Check out our infographic to get the facts on threats getting through with incumbent systems. #MimecastESRA ESRA Report See the threats that Mimecast catches and other email security systems miss. Check out our #Mimecast ESRA benchmark report. The #MimecastESRA Benchmark Report for email security systems is here. See how incumbent email security systems stack up to Mimecast. Webinar #Phishedoff that email attacks are still getting through? Attend our webinar, Strengthening Your Email Security: It’s Time for Mimecast on [insert regional date, time and LP link]. We’ve created the following key messages to help you promote any or all these programs via Social Media should you desire.

If you have any questions about this campaign kit, please speak to your Account Manager or local partner team by emailing: Europe: emepartners@mimecast.com South Africa: channel@mimecast.co.za North America: uspartners@mimecast.com Australia and APAC: aupartners@mimecast.com Middle East: DLChannelGCC@mimecast.com Need more help?

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