The World of COLOR

What is color?? the aspect of the appearance of objects and light sources that may be described in terms of hue, lightness, and saturation for objects and hue, brightness, and saturation for light sources

Who invented the color wheel? The first color wheel was invented by Sir Isaac Newton. Newton associated each color with a note of a musical scale.

Primary Colors

Primary and secondary colors Primary + Primary = Secondary Color Red + Blue = Violet Red + Yellow = Orange Yellow + Blue = Green

Tertiary (intermediate colors) Primary + Secondary = Tertiary Red + Violet = Red-Violet Blue + Violet = Blue-Violet Green + Yellow = Yellow-Green

What is a hue? Each individual color in the color wheel is a hue. Hue is simply the name of the color.

What is shade? The terms value and brightness refer to the light or dark qualities of a color.

Tint The terms value and brightness refer to the light or dark qualities of a color. The light colors (tints) are high values.

Saturation measure of a color's pureness and brilliance.

Color Harmony Harmony can be defined as a pleasing arrangement of parts, whether it be music, poetry, color, or even an ice cream sundae.

What is a color scheme? Putting colors together in a harmonious in order to make the art more appealing to the eye

Color schemes Analogous colors Analogous colors are any three colors which are side by side on a 12 part color wheel, such as yellow-green, yellow, and green. Usually one of the three colors predominates.

Color schemes Complementary Complementary colors are any two colors which are directly opposite each other, such as red and green

Split Complementary is a variation of the standard complementary scheme. It uses a color and the two colors adjacent to its complementary. This provides high contrast without the strong tension of the complementary scheme.

Monochromatic all the hues (tints and shades) of a single color.

Warm Colors Warm colors are vivid in nature. They are bold and energetic. If an element in your design needs to pop out, consider using warm colors to do that.

Cool Colors Cool colors are soothing in nature. calm and rarely overpower if some element of your design needs to be in the background, give it cool tones.

Peter Max

Colors and Moods Blue : peace, tranquility, calm, stability, harmony, unity, trust, truth, confidence, conservatism, security, cleanliness, order, loyalty, sky, water, cold, technology, and depression.

BLACK is the absence of light and therefore, of color. It represents power, sexuality, sophistication, formality, elegance, wealth, mystery, fear, evil, anonymity, unhappiness, depth, style, evil, sadness, remorse, anger, underground, good technical color, mourning and death.

Green nature, environment, health, good luck, renewal, youth, vigor, spring, generosity, fertility, jealousy, inexperience, envy, misfortune.

Orange expresses energy. It has luminous qualities and has been used for attention-getting purposes, such as on caution signs.

Violet royalty, spirituality, nobility, ceremony, mystery, transformation, wisdom, enlightenment, cruelty, arrogance, mourning. Purple is considered an exotic color.

is the color that we pay the most attention to. It is the warmest and most energetic color in the spectrum. We associate red with love, valentines, danger, desire, speed, strength, violence, anger, emergency exit signs, stop signs and blood. Red

is what we see when all colors come together in perfect balance. It represents reverence, purity, simplicity, cleanliness, peace, humility, precision, innocence, youth, birth, winter, snow, good, sterility, and marriage. White

represents joy, happiness, optimism, idealism, imagination, hope, sunshine, summer, gold, philosophy, dishonesty, cowardice, betrayal, jealousy, covetousness, deceit, illness, hazard, spirituality and inspiration. Yellow