Sovereignty, Safety, Economy. Brekford’s New Technology.

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Presentation transcript:

Sovereignty, Safety, Economy. Brekford’s New Technology

Summary This presentation will highlight how Brekford Corps can help tribes express their sovereignty, increase traffic safety and compliance, and create two economic development streams.

Contents 1. Sovereignty 2. Traffic Safety and Compliance 3. Economic Development – Revenue source for Tribes – Employment and Training for Tribal Members 4. Brekford Strengths

Sovereignty Many municipalities throughout Washington State enforce traffic violations via camera. Some Cities such as Puyallup include land adjacent to sovereign tribal lands. Tribes have laws prohibiting traffic violations on their sovereign lands. However, no tribes in Washington State are currently using camera based enforcement

Sovereignty Traffic cameras have been controversial because they have been seen as an invasion of privacy. In actuality, they are merely an extension of law enforcement officers. Enforceability is more stringent with cameras as it is with live officers. The data shows that camera based enforcement has direct positive impact on traffic safety and safe driving habits.

Sovereignty Use of the traffic cameras is a direct expression of Tribal sovereignty in the face of municipalities using the cameras It is an expression of sovereignty for a nation to maximize the safety of it’s roadways for it’s Tribal members and visitors. It is an expression of sovereignty for the Tribes to use all of the tools available to them to enforce their laws It is an expression of sovereignty to enforce compliance of Tribal legal codes that include toll use of roadways, inappropriate access to usual and accustomed Tribal resource areas, marine enforcement, and others.

Traffic Safety and Compliance Numerous studies in the Pacific Northwest show that public opinion increases dramatically based upon reduced fatalities, serious accidents, and an increase in safe driving. Studies also show that camera based traffic enforcement solves the root problem by changing dangerous driving habits.

Traffic Safety and Compliance Tribes historically have been leaders in environmental sustainability Tribes have the opportunity to become leaders in traffic safety Camera enforcement aligns directly with Washington State and the National Highway association initiative: Project Zero Project Zero has a target of zero traffic fatalities by The safety of Tribal members and visitors to Tribal land is certainly equal to the commitment of National, State, and municipal governments.

Distracted Driving A growing number of serious accidents and fatalities are now related to cell phone usage and texting while driving. Most states, counties, and cities have “Distracted Driving” ordinances that prohibit cell phone usage and texting while driving.

Distracted Driving Speeding and red light violations are easy to enforce via cameras. For cell phone usage and texting while driving, an image needs to be taken of the driver inside the vehicle and it needs to show clearly that the driver is using the cell phone or texting. This makes the burden of proof substantially higher than it is for speed and red light enforcement. To date a staff person has to review each image individually as 80% are not conclusive.

Distracted Driving To date Distracted Driving has not been enforced via camera: – Poor image clarity – Staff time for review – No video-based statutes

Brekford New Technology/Support Glare reduction to capture images useable in court Brekford software eliminates 60% of unuseable images Developing software (beta version currently) to review to eliminate 80% of not useable images Assistance with statute development

Sample Images of Violations

Traffic Safety and Compliance Cameras are also being employed to ensure compliance to a variety of key Tribal laws Use of roadways by commercial traffic Building and facility security Protecting the sovereignty and usage of waterways

Traffic Safety and Compliance For Tribes, Brekford would work with the Tribal Council, Courts, Public Safety, Education, Economic Development, Employment, and any other related divisions of the Tribe to develop camera safety programs from the ground up to meet the Tribe’s specific needs.

Economy Direct Tribal revenue from citations Traffic citations such as speeding and red light enforcement generally range from the $75- $100 range Distracted driving citations range from $125- $300

Projected Revenue - One Camera

Employment Extensive “back office” support is required to implement traffic camera systems successfully. – Traffic Pattern Research and Camera Placement – Image Review – Citation Processing – State and National Vehicle Registration Database Access – Traffic Code Review and/or Development – Billing and Finance – Technology Maintenance (Hardware and Software)

Employment Brekford provides this support through centers created in the region where camera enforcement is developed. Although some traffic camera providers have national clearinghouses, Brekford’s philosophy is to engage and build the regional economy by developing centers locally and employing local workers.

Employment Jobs created would be meaningful and living wage. The Tribe would control all of the hiring. Jobs would include: – GIS Mapping for camera placement, ongoing review, and selection of new locations – Technicians to review images – Administrators to process citations and support billing and collection of fees – Customer service to provide information to the public (general and those cited for violations) – Technical support for hardware (computers and cameras) – Technical support for software and updates – Legal positions to review, revise, and develop traffic codes – Public safety evaluation of camera impacts on traffic safety – Overall system management

Brekford Strengths Brekford has direct experience working with sovereign government, including Colombia and Mexico internationally. Brekford is an industry leader in public and traffic safety and the only provider with the new “Distracted Driving” software.

Brekford Strengths Brekford requires no up-front money to pay for the cameras. Brekford only makes money when the Tribe generates revenue from the cameras. Brekford’s revenue is based upon percentages negotiated with the Tribe. These percentages are flexible and based upon ongoing services such as supporting back office work, access and updates for vehicle registration data bases, and work with tribal, state, and local authorities on codes and procedures to insure citation enforceability.

Job Creation City of Laurel (6 Cameras) 4 Processors/Customer Service Representatives 1 Field Technician 1 Program Manager 1 Technical Support City of Hagerstown(11 Cameras) 6 Processors/Customer Service Representatives 2 Field Technician 1 Program Manager 1 Technical Support City of Saltillo (16 Cameras) 12 Processors/Customer Service Representatives 2 Field Technician 1 Program Manager 2 Technical Support City of Baltimore (80 Cameras) 24 Processors/Customer Service Representatives 10 Field Technician 1 Program Manager 3 Technical Support

TRAFFIC SAFETY AUTOMATED ENFORCEMENT

Brekford Corp Brekford is a leading public safety technology company offering turnkey solutions for municipalities and law enforcement agencies Publicly traded company headquartered in Hanover, Maryland Provides innovative technology solutions to public safety, law enforcement, parking and transportation agencies 20-year track record partnering with local, state and federal customers 100+ government customers Our strengths are our flexible solutions and nimble response to the needs of each client

Innovative Public Safety Solutions Automated Traffic Safety Technology Solutions Photo Speed Enforcement Photo Red Light Enforcement Full, turn-key back-office software and support Electronic Ticketing Systems Slick Ticket Hardware & Software In-car electronic ticketing MDC ticketing feature Mobile Technology & Video Solutions Mobile Data Computers (MDC) In Car Law Enforcement Video Capture Installation, support & ongoing maintenance 360° Vehicle Upfitting Solution Complete vehicle upfitting, Mobile data and video solutions Municipal financing and leasing services Parking Management and Collections Solutions Parking [handheld] systems Back-office support services Smart (Pay-n-display or pay by plate) meters Pay-by-cellular feature Municipal delinquent debt collections services

Speed Enforcement Systems Aesthetic Design Easy Installation Self-Contained Housing Durable Solar-power compatible Construction Advantages Technology Advantages 100% remote access Multi-tracking RADAR (32 objects) Double redundant speed measurement GPS equipped Tag enhancing technology

Radar

Speed Violation Snowing Raining & Dark

Speed Violation - Daytime Raining

Traffic Signal Enforcement Systems System Advantages Completely non-invasive installation & operation Full remote camera operation Accompanying full motion video Video surveillance capable (up to 14 days of stored videos) Low power consumption with optional solar (green) solution Up to 5 lanes of enforcement ALPR compatible

Red-Light Violation

Cell-phone Enforcement

Our Up-Front Turn-key Services Include With no extra or hidden costs Camera Installation and all related equipment Routine Maintenance Annual system calibrations and certificates Violation review and processing Citation printing and mailing notices Full Suite of Program Support Services (incl. Customer Call-Center, helpdesk services, etc.) Full Suite of Payment Options (Pay-by-Phone, Internet, Mail) Support for Municipal Cashiering Offices Site Evaluation and Permitting Services Support for Public Education and Outreach Initiatives

Ticket Management - iP360° Web-based application Secure database Plate-based system Scalable, customizable design Built-in workflow management Dynamic reporting

iP360° (cont.) Tight integration with handhelds and Photo Enforcement Systems Tools to ensure all tickets and images are accounted (i.e. boot lists, flagging, etc.) Facility for data entry of handwritten citations (parking) Tickets on the web available to pay within minutes of issuance. We work with any local Departments to create or implement complete electronic ticket issuance thus, reduce handwriting

Motor Vehicle Agency Interfaces We Develop Direct Access with In-State DMVs Existing DMV Relationships for Registered Vehicle Owners; Registration Flagging Brekford Maintains Nlets Connection for All Available Out-of- State DMVs Brekford Handles Daily Data Exchanges and Administration All through iP360 Centralized system

Printing & Mailing Services Digital laser printing Customized to client’s design, wording and criteria On-line QA system Zip+4 mailing Address correction and proof of delivery services available Easily integrated into printer of clients preference Unlimited support for notice creation, design and re-design is included.

Dynamic Reporting

Easy to use Accessible from any PC with internet access User level security All of the County’s data available online (no data warehouse) Click and drag filtering and sorting Ability to drill down from summary to back-up detail Simple printing and exporting (Excel, PDF, and Word) Capability to include charts and graphs POS cashier/payment reporting package Revenue reporting to financial management systems

Program Benefits Safer Roads Reduction of accidents Reduction of injuries and deaths Higher driver awareness Prevent Corruption All violators are ticketed; fair and consistent enforcement practices Job Creation Depending on the volume, 100 cameras could employee up to 50 individuals Creates job for disabled and elderly Generates Revenue for the Client No cost to the client Brekford is reimbursed through a percentage of paid citations

Violator Reduction Based on traffic studies conducted before the launch of the program, the presence of speed cameras has contributed to as much as an 80% - 90% decrease in the number of drivers exceeding the speed limit by 12 miles per hour or more in school zones IIHS found speed cameras reduced 59% of the amount of vehicles exceeding the speed limit by more than 10 mph compared to other road ways without speed cameras; the study was over a 7 ½ year period. IIHS study found One year after the start of ticketing, the odds of a red light running violation at the camera locations went down. Violations occurring at least 0.5 seconds after the light turned red were 39 percent less likely than would have been expected without cameras. Violations occurring at least 1 second after were 48 percent less likely, and the odds of a violation occurring at least 1.5 seconds into the red phase fell 86 percent.

Program Success

Organization Chart

Revenue Projections ProgramRed-LightSpeedCell-Phone Fine Amount$100$50$250 Days Enforced (Month) 30 Violators Per day10305 Total Monthly Revenue $30,000$45,000$37,500 Total Yearly Revenue $360,000$540,000$450,000 Camera Projected Revenue - Based on 1 Camera

Questions/Answers

Thank You For Your Time

Program Setup 1.Enactment of Photo Enforcement Law 2.Contract Signing 3.Set-up of Customer Service, Processing and Field Technician Facility (30 days) 4.Brekford sets up Ticket Processing and Management Software – iP360 (30 days) 5.Brekford installs initial Photo Enforcement Systems (5 days) 6.Brekford trains tribal personnel to perform customer service, processing of violations, registered owner information lookup, & maintenance of systems (14 days) 7.Program goes live and daily processing of violations begins 8.Citation issuance within 90 days of contract signing 9.Payments collected and reconciled weekly