Global Commercial Channels Sales Play Card Customer Challenge Windows Server 2012 feature PowerEdge 12G feature Customer Benefits “I’m unable to grow due to limited resources” Hyper-V scalability/density More cores, more memory, more disks With 12G, there is more VM density and scalability when compared to previous generations of PowerEdge (9/10/11G ) “I need to scale to meet business demand” ODX Offload Data Transfer EqualLogic & Compellent supported. WS 2012 feature co- developed with Dell Will help many customers use storage faster and more efficiently and move data with less time and lower resource utilization which usually equals less power consumption and thus, more savings. “I need help managing complex technologies” LifeCycle Controller 2.0 installations (vs. 9G) 12G LC2.0 installs with WS12. Improved deployment capabilities with Windows Server 2012 due to LifeCycle Controller technology “I need help managing complex technologies “ Consistent Network Port Naming + NIC teaming 12G BIOS and NDC flexibility Dell developed and Dell driven tool added to WS Customers will be able to correlate network connections in the OS with ports on the back of the system chassis. NIC teaming will be natively supported. Increases the aggregate network bandwidth and can also help protect against network faults in the event of a NIC failure. “The lack of worker mobility reduces productivity” VDI GPUIncreased GPU capacity in 12G Improved hardware support with 12G when compared to earlier generations Available x16 PCIe slots (not in 9G) and more x16 slots over 11G “I need help managing complex technologies” Efficient Power Management 12G CPU/chipset/firmware supports new PM capabilities WS 2012 with 12G will offer improved and expanded power management capability over 11G and earlier Intro Statement: Did you know that more than 90% of servers are running Windows Server 2003 or earlier? This means the majority will also be on older 11G or even 10G servers platforms. Support for Windows 2003 will be withdrawn in 2015 which will impact 18 million servers or 80% of the market. Windows Server 2012 has over 300 new features for enhanced virtualization, management, cloud and mobile technologies, together with the innovations in PowerEdge 12G there has never been a better time for customers to upgrade and take advantage these new technologies. Windows Server 2012 and PowerEdge 12G The most powerful combination in the industry today

Global Commercial Channels Sales Play Card 1. Loss of Server 2003 Extended support rapidly approaching (2015) i.e. Microsoft propagating the fear factor 2. VMWare licensing costs are prohibitive, and Microsoft Server 2012 virtualization is reaching a level of feature parity 3. Power and cooling costs on legacy servers are forcing a move to a virtualized infrastructure 4. Newest versions of key MS workloads like Exchange, Lync, SharePoint, and SQL, do not run on legacy OS’s 5. Old hardware lifecycle is past 5-7 years, and no ProSupport life remains 6. Server 2012 features on Dell 12G – ODX, SR-IOV, Powershell, increased memory for physical and virtual environments, network virtualization, etc. 7. By purchasing a Server 2012 license, downgrade rights are available to any prior OS version. Server 2012 is a strategic purchase. 8. Windows Server 2012 has been designed to take advantage of today’s hardware and the hardware that will be built in the next 5-10 years. Why Windows Server 2012 and PowerEdge 12G? Steps to the play Identify Start the conversation with your customers Do they know Windows 2012 is now available with Dell Servers 1 Qualify Determine their needs What server OS and platforms are they currently running 2 Propose Propose a Dell Solution Explain the advantages and benefits of Windows 2012 with PowerEdge 12G 3 Close Use the sales tools to close the sale Windows 2012 white papers, PowerEdge 12G competitive presentations from Server Master 4 Download documentation - use Storage Masters tool (12 th Generation Servers) Call you partners/customers – walk them through this Sales Play card, as what their plans are for Windows 2012 migration. Follow up by sending documentation Windows Server 2012 and PowerEdge 12G The most powerful combination in the industry today Online resources - External Online resources – Internal SharePoint What resources are available? Windows 2012 training presentation Accelerating benefits with Windows 2012 and PowerEdge 12G DVS reference architecture for Windows 2012 Windows 2012 version comparison guide Dell POV Virtual network Architecture Windows 2012 SB partner discussion guide Windows 2012 MM partner discussion guide Resources – Documentation Call to action