1 The Changing Consumer Microsite Brief Background The Changing Consumer programme is looking at the changes in Consumer power and behaviours as a result of new technologies, generation shifts, economic impacts and societal shifts. The key objectives are to develop a Point of View, on how we believe our clients across all industries should respond to the Changing Consumer trends. As part of the programme we are also: Building an Innovation Centre in our Fenchurch Street office Developing a visual identity with 5 specific imagery for use on posters, s banners and incorporated into other collateral Producing a short telestration Creating sale support tools i.e. scripts, brochures, handbook for Senior Executives, Point of Views, case studies etc

2 The Changing Consumer Microsite Brief Develop a microsite for external clients and internal Accenture employee. The site needs to be created within the mobile friendly version site. Internal Objective Developed as an executive companion for Accenture employees, the site should increase and promote engagement with our people, provide access to sales support tools and latest news, thought leadership and information on Changing Consumer. External Objective Help build relationships with our clients by way of a selling tool that aggregates relevant content on the changing consumer. Simulate conversations and initiate client engagement/meeting with Accenture.

3 The Changing Consumer Microsite Brief Requirements The site needs to be created from the following placeholder/site so that we can keep traffic within our local domain (highlighted in red): en/Pages/index.aspx External site available to everyone (example: Internal site only accessible to Accenture Employees via Accenture Enterprise ID and password Both can be created from the same site but the internal site needs to be hidden from external people. Site functions include page meta data and Search Engine Optimisation to allow for tracking visitor activity, search functionality

4 The Changing Consumer Microsite Brief Target Audience Internal Site 1.Accenture Client Account Leads 2.Accenture Senior Executives 3.UK and Ireland Accenture Employees External Site 1.CEOs, CIO & CMOs etc of Accenture Clients 2.Decision makers in top FTSE100 companies and government departments 3.Business leaders 4.Journalists – press and media 5.Potential Accenture Clients 6.Internal audience as above

Navigation 5 The Changing Consumer Microsite High level Scope Content (external & internal) 1 2 Have a downloadable version of all our PoVs on the changing consumer Have a video section which will contain our Telestration & 3D view of Innovation Centre List of all our Demos Latest articles, facts and blogs on the changing consumer Allow for a weekly ‘push’ update of key articles and facts Push messages indicating new demos available at the innovation Centre Allow customization of alerts based on Industry i.e. All FS related content Messaging / Alerts (external & internal) Messaging / Alerts (external & internal) Collaboration 4 3 Group content according to industry sectors i.e. FS/H&PS/CMT/Products & Resources Have a specific section for the Innovation Centre Have a section for all downloadable materials Enable drill down into content associated with the "what's" and "so what's" Easy forward functionality whereby the Telestration or PoV can be sent in an to a client/colleague by a click of a button Allow for a micro blogging functionality & link to the community page on KX Provide contact details of key thought leaders in each capability area Key Proposed Components : Navigation (external & internal)

6 The Changing Consumer Microsite External - content and navigation 1.Thought leadership, Point of View (under general and by industry) What and so what questions Who is the changing consumer Accenture capabilities – cloud, social media, mobility, analytics, IT security 2.Telestration and videos 3.Case Studies 4.Articles, news & Blogs 5.Innovation Centre: 3D view of Innovation centre (also in video section above), latest Demonstrations, info about booking a workshop 6.Promote Accenture events and conferences e.g. Economist Technology Frontiers, 6 Nations 7.Contact us Capabilities 1.View PDFs and downloadable 2.View videos, view transcripts and downloadable 3.Listen to podcasts, view transcripts and downloadable 4.Share articles, videos, podcasts, links etc via Twitter, Facebook, LinkedIn, 5.Subscribe to RSS News feeds and new content – with optional customisation of RSS news feeds under different industries 6.Register for Accenture events, conferences and book appointments in Innovation Centre 7.Search functionality 8.Contact Us direct from site

7 The Changing Consumer Microsite Internal - content and navigation 1.Thought leadership, Point of Views (under general and by industry) Internal perspective 2.Sales support tools CEO, CMO, CIO etc scripts Sales pitches Presentations Telestration, POV brochure, Facts 3.Client events 4.Link to community site and latest newsletter 5.Innovation centre – current and new demos available, calendar of events/workshops 6.Accenture sponsor contacts and ambassadors (by industry and level – e.g. CEO, CMO & CIO) 7.Micro blogging/discussion forum for staff Capabilities 1.As per external 2.Ability to send POV, videos, presentation etc to clients 3.Book workshops in Innovation Centre and request for support needed 4.Register for client events 5.Search functionality 6.Micro-blogging

8 The Changing Consumer Microsite Brief Top Line Milestones ActivityNotesDates Estimate cost8 November PHASE ONE Mock up design/template15 November Content availablehompage – finalised layout & navigation POV 1 Telestration News, blogs, social collaboration 5 December- Internal site live3 January External site live3 January PHASE TWO POV 2Feb Innovation Centre LaunchVideo of IC, demonstrations, booking into workshops March PHASE THREE Mobile AppTBC

9 The Changing Consumer Microsite Please provide a breakdown of costs and detail of date deliverables. External site (mobile friendly) viewable by all Internal site which is secure site and only viewable by Accenture employees Updates and site maintenance if required after site published e.g. change of navigation, upload of content etc SEO Monthly Site Analytics

10 The Changing Consumer Microsite Appendix Changing Consumer Community site: Examples of similar sites which we like: