Melisha Chamra ‘03 Associate Director of Annual Giving Elon University

 It was created in Fall 2008 by our Young Alumni Council.  Annual giving program for young alumni—the graduates of the last 10 years.  It is an opportunity for young alums to get involved by giving back to Elon.  Young alumni represent 40% of the alumni base.

 Who is eligible to be a member of IGNITE? - Undergraduate alumni who have graduated in the last 10 years Fiscal Year: Classes  How do I become a member of IGNITE? - Gifts of any size and any designation automatically make young alumni members of IGNITE.

 IGNITE NITES are regional events designed to increase membership in IGNITE.  They are hosted and paid for by young alumni.  Open to the first 30 young alums in the area.  A $25 donation is the suggested donation amount to be able to attend the local IGNITE NITE.  Complimentary food and drinks for guests.

 Fiscal Year Total Gifts: 1,009 gifts (12%) Total Dollars: $233, Average Gift: $  Fiscal Year Total Gifts YTD: 1,166 gifts (12%) Total Dollars YTD: $187, Average Gift YTD: $156.44

 Increase participation Goal: To reach 20% young alumni participation by May 31,  First time donors to Elon  LYBUNTS & SYBUNTS  Create greater awareness of needs and goals

 Kerrii Brown Anderson ’79 - Board of Trustees Member - Former, CEO of Wendy’s International Elon Commencement Speaker  Kerrii’s Vision: Make an impact and help create a habit of giving among young alumni.

 5-to-1 match up to $100,000  $20 minimum gift to qualify from new donor  3 yr commitment to a Challenge  Graphic identity & name

 Here’s the deal Any gift of $20 or more made to Elon University by a new young alumni donor during the month of February: - gifts of any designation - any cash gifts - online credit/debit gifts or ACH transfers - newly set-up online recurring gifts that start in February - payments on an earlier pledge made for fiscal year 09-10

 The Payoff is 5-to-1 - All gifts of $20 or more will be matched by Kerrii 5-to-1. - All young alumni gifts will support the area designated by the donor. - Kerrii’s matching dollars go to the Elon Fund and to her endowed scholarship.

 The Reason - Young alumni are Elon’s future. - Gifts from young alumni have the power to help today’s students create their own Elon experiences.

 Kerrii Anderson ‘79 – IGNITE Challenge Video  IGNITE Challenge Website/Online Giving Site  Weekly E-net Posts  Launch & Weekly Update s  This Elon E-Newsletter  Phonathon  Facebook  YAC & other volunteers

 Donorbage Application - Facebook  Facebook Ads  Facebook – IGNITE Flair  Twitter  Mailed Postcard  IGNITE NITES  IGNITE Honor Roll of Donors  Pledge Reminder Notecards

 E-net Announcement-February 1 st  E-net Updates-every Monday

 to all young alumni announcing the challenge with Kerri’s video on February 1st Segments: young alumni nondonors young alumni with unpaid pledges  Challenge Update s-every Friday  Last Chance -Sunday, February 28

 E-net Article on the IGNITE Challenge was featured in the weekly issue  This is distributed to Elon University faculty, staff, students, parents and alumni every Tuesday

 Young alumni nondonors & pledge reminder segments  Special script for the Challenge  Calls were made every week Monday thru Thursday  Calling sessions on select Sundays  Phonathon communications updated to include Challenge information  Next day Thank You s

 Weekly updates every Monday from Elon: IGNITE-Young Alumni Giving Group Young Alumni of Elon  Weekly updates every Wednesday from YAC: YAC members posted links and/or messages on their Facebook profiles

 Young Alumni Council members: Weekly Posting of links and/or messages on their Facebook profiles  Young Alumni Donors: Signed up for donorbadge and shared with their Facebook friends and others  Young alumni posted messages and links to their Facebook profiles

 Facebook Application  Donorbadge lives on Profile  IGNITE Donorbadge: donorbadge users - 15 tweets clicks to online giving page - 37 clicks to the IGNITE homepage - Costs: $3,250

 Challenge announcement ad on February 1 st  Ads every Saturday and Sunday during February  Total for the Challenge: 1,466,146 impressions 382 clicks $309.37

 Weekly tweets about the IGNITE Challenge elonuniversity (723 followers) elonalumni (827 followers)

 Triangle IGNITE NITE  Elon Fac/Staff IGNITE NITE

 IGNITE Honor Roll of Donors was updated every Thursday

 "Elon changed my life. I give so others will have the same opportunities that I had at Elon.“ Emily Wyman Bewg '03

 " I think this is such a wonderful challenge Kerrii has given all of us. I hope that I will be in the position she is 25 years from now to give back in the same way! “ Rikki Nimmo-Dalton '05

 "I liked the video from Kerrii. I can't wait to see what the Ignite Challenge produces! “ Fiona MacPherson Barkley '99

 Daily and Weekly Totals  Tracking Online Gifts  Tracking Phonathon Pledges and CC Gifts  Processing Gifts  Answering questions from young alumni

 Communications on the last day: Last Chance Facebook Ads

 29 gifts – 1 st day of the Challenge  23 CC gifts at Phonathon – February 9 th  82 online gifts – February 28th  $3,585 from online gifts – February 28th  31 young alumni couples made gifts  22 additional one time gifts  Gifts of all sizes- $20-$5,000

 IGNITE Website Updates  E-net Posting  Facebook  Twitter

 Final Stats: Number of donors: 628 Young alumni gifts to Elon: $34,171 Matching dollars from Kerrii: $170,857 Total Challenge funds: $205,028

 Other Stats: Total Cash Gifts: 570 Total Pledge Payments: 58 Total First Time Gifts to Elon: 172 Total %increase in participation: 6%

 IGNITE Website  Video from Kerrii Anderson ‘79  Facebook  Facebook Ads  Twitter  Thank You to Donors  We Still Need You! to Nondonors

 Kerrii Anderson ‘79 will do 2 more challenges fiscal year fiscal year  Will it be a 5-to-1 match again?  What month will the next challenge start?