1. East Central Division Rival U Challenge 2012 Tournament begins… October 3 rd

2. Our Goal… 79 colleges and universities across Pennsylvania and Ohio are given the opportunity to increase Relay awareness and registration earlier through a series of fun challenges!

3. The Challenge… Each week is a new round, and each round involves another series of challenges. Week 1 – “Freshmen Year” : October 3 rd – 9 th Week 2 – “Sophomore Year”: October 10 th – 16 th Week 3 – “Junior Year”: October 17 th – 23 rd Week 4 – “Senior Year”: October 24 th – 30 th “Graduation”: October 31 st - Winner Announced! Every week is a new school year, filled with more involved challenges and more competitive classmates.

4. Week One…October 3-9 Create a Facebook page for your CAC Chapter/RFL event. –‘Like’ the East Central Collegiate Advisory Team –Make 4 posts during the week about Survivorship, Relay For Life, Advocacy, and Cancer Education. Form a Spirit Committee, with a Spirit Committee Chair –Spirit Committee Chair should not serve on any other sub-committees –Spirit Committee must have a minimum of 3 members recruited Develop a Spirit Plan, and return to Jo Brindley at jo.brindley@cancer.org before October 9 th.jo.brindley@cancer.org Schedule the following and post on Convio: –Four team meetings for the year. –Fall and Spring Kick Offs. Note Spring Semester meetings may have a target week listed [ie. Week of February 12 th ] Committee Chairs & Sub-committee chairs signed up online, with commitment fee paid and a personal gift made at the time of sign-up.

5. Week Two…October 10 - 16 Host a Mission Activity Fundraiser that benefits your campus Relay For Life event –post and promote details on Relay website and Facebook. Create a video to promote your CACA chapter and Relay (at least 1 minute long) and post on Youtube. –Share the video with the East Central Collegiate Advisory Team Facebook Page –Post the link on your CAC Chapter’s Facebook page Online Chair Schedule all recruitment & coaching emails on the Relay website for the year. Connect with assigned CAT Partner to share updates on Fall semester Relay/CAC activities on your campus

6. Week Three…October 17 - 23 Conduct a campus blitz. Paint the Campus Purple Week. –Post a photo of your campus mascot or landmark in RFL t- shirt to the East Central Division Facebook Page. –Campus Facebook Page: have your administration agree to change the profile pic to RFL Logo & send RFL recruitment message Acceptable department pages: Primary campus page, Student Activities, Student Government Association, Alumni, & Admissions. –Minimum of 3 activities scheduled for the week.

7. Week Four…October 24 - 30 Encourage pre-registration for Spring Relay –During this week we will offer a division approved commitment fee discount: 50% off! Winner will be determined by the highest cumulative percentage of online participants with commitment fee paid.

8. How Does the Challenge Work? For the initial round, schools were matched in groups of 9 based on like-sized student population. The top performing campus(s) from each week will move onto the next round.

9. Why Join the Challenge? Rival U is designed to create a Relay culture on every campus with the goal of making Relay THE thing to do.

10. What Does the Winning School Receive? Pimp My Relay!! Yep, you heard correctly Pimp My Relay Prize Package! Guaranteed 3 members of the Relay Business Unit will travel to the winning campus to decorate their Relay day of event. The winning committee will have a menu of options to choose from, and details will be arranged with the staff partner and lead volunteers through 2 conference calls prior to the event. Note: The Rival U Winter Graduate School Prize Package: Day of event cheer box for the committee. [only fall semester events eligible to achieve winter graduate prize.]

11. Where Do I Begin? 1.Spread the word. 2.Make a plan. 3.Pump everybody up and promote, promote, promote! 4.Keep up with the weekly challenges throughout the competition.

12. What If I Don’t Advance? What Now? Don’t give up yet! During the final round in Week Four, ACS will randomly pick one school to compete out of those who did not qualify: a wild card. By definition, a wild card is a position awarded to a team that did not qualify normally. This school must have completed the necessary tasks from the previous three weeks. If not, then another school will be chosen until a contender is found. So don’t worry if eliminated early in the month – you still have a chance of gradating!

13. Together we can create a world with more birthdays and it starts with you. Start today, your loved ones are waiting, the cure is waiting!