Gamification & Shamification: Using Ribbons, Rewards, and Recognition Bettina Fowler, Director of Client Operations

WHAT IS GAMIFICATION? Gamification uses games to motivate and empower people to participate in activities or perform tasks that match their knowledge and skills Applying game-thinking and game dynamics, which make a game fun, to the non-game context in order to engage people and solve problems Encourages/rewards desired actions Helps increase member engagement online, at events and during programs

PRE-TECHNOLOGY GAMIFICATION The American education system is based on completing a set of activities and leveling up – the badge awarded is in the form of a diploma. Boy Scouts and Girl Scouts award badges for mastering activities and level up according to accomplishments.

USING GAMIFICATION FOR ENGAGEMENT Associations benefit knowing they’re educating and engaging members Members also feel appreciated for their participation as well After accumulating enough badges or points, members can redeem their rewards in many ways:  Early access to program registrations  Industry books  Access to webinars  Discounts for events  VIP Event  Swag

Gamification Tactics for Connected Community Profile completeness bar Recognizing/rewarding active members Ribbons/badges Using Automation Rules to assign ribbons/badges Contact based ribbons/badges Shamification!

Profile completeness

Recognizing most active members People earn points for everything they do Engagement points vs. contribution points Leverage control on home page People love seeing their name/face featured

Digital ribbons/badges Speaker/thought leader identification Certifications and micro-certifications Attending events Volunteering Mentoring Rewarding smaller achievements Ribbons can be activity based, security group based, community based or individually assigned

9 LET’S CREATE SOME RIBBONS!

Ways of Recognizing Members Contacting members who reach MVM levels to thank them Discounts or Free Offers Certificates Recognize MVMs at conference awards ceremony – silly and serious

Leveraging Shamification Shamification is the opposite of Gamification The idea of “shaming” or strongly encouraging your members to actively participate in activities that will increase your engagement statistics It’s becoming a growing trend for associations and other organizations who have had moderate success with gamification

Leveraging Shamification Shamification functions as a form of obedient pressure particularly from social media, or other people More associations are using it as a way to encourage member behaviors that add value to the organization with the end result of some measurable outcome Potential to be a more effective motivator in some ways, because of our own natural competitive natures

Examples: “70% of your industry peers are more engaged than you” or “80% of your peers of your peers have a more completed profile than you,” If 50% of members are logging into the site and updating their profile pages, where do you fall? 90% of our members have registered for the HUG Super Forum! Don’t be left out. Log onto the HUG today to register! Leveraging Shamification

Shamification Resources ation-shamification-motivating-members-to-act/#comments ation-shamification-motivating-members-to-act/#comments steggles/2013/06/27/shamification-gamification-with-a-twist- of-social-pressure/ steggles/2013/06/27/shamification-gamification-with-a-twist- of-social-pressure/