1. Region 6 Membership Development
2016 Executive Committee Presentation
Presented by: Ralph Hogan, Region Membership Development Chair
11/7/2018

2. Membership Development Cycle
Time to start planning what we are going to do to develop membership
We Are Here
11/7/2018

3. Why is Membership Important?
Everything you Plan… Everything you do…
Affects Your Members
Affects Your Region/Section Budget
Expands Your Network
Increases Your Members’ Network
Larger Pool of Volunteers
11/7/2018

4. 2016 Region 6 Membership Goals
From the Region Director:
Increase Region 6 IEEE membership by 1% over 2015
Exceed Region Senior Member goal to enhance retention
Use strategic initiatives
From the Membership Development Chairs:
Work with each Section to identify needs
Assist in the Development of a Section Plan
From the Membership Recruitment and Recovery Committee
Section Level Goals that role into the Region Goals
11/7/2018

5. Strategies to Increase Membership
Recruiting new members
Show them the value of joining IEEE. Use conferences, workshops, events. Advertise. Mouth to mouth
Retaining existing members
Make them feel welcome. Remind them of the value. Promote services so that they can try. Pay special attention to first-year members
Reinstating previous members
Know why they left. Understand the reasons and welcome them back. Remind them of the benefits they are missing. Use micro volunteering to recover non renewing members
All three necessitate a communication plan
The communication plan includes:
Tom’s Arrears calling project
Personalized communication from the Section

6. Strategies to Increase Membership
Engage Young Professionals by encouraging participation in Micro Volunteering opportunities and various networking opportunities.
Provide new ways to engage students, possibly in STEM and industry events.
Use Mentornet to engage underrepresented individuals, students, and women to achieve a diversified Region 6 workforce.
Establish a micro volunteer list for each Section in the region to write Senior Member endorsement letters.
Create additional Micro Volunteering opportunities to engage members at all levels.
MentorNet is the E-Mentoring Network for Diversity in Engineering and Science. It's a non-profit organization that provides a mentoring network to advance women and underrepresented individuals to obtain a diversified global workforce. Their communities include: One-on-One E-Mentoring Programs, MentorNet E-Forum, Resources and a Resume Database.

7. New Member Orientation
All new higher-grade IEEE members are invited to participate in a New Member Orientation session designed to help members get the most out of their membership.
Webinars are held on the fourth Thursday of each month at both 9:00 AM ET and 3:00 PM ET.
To register for a New Member Orientation
Direct members to the Welcome to IEEE Web page:
Please  Denise Maestri for more information.  
These live webinars, which include a 30-minute formal presentation followed by Q&A, provide an overview of IEEE membership and access instructions for members-only benefits and services. Topics include managing your IEEE Account, setting up a profile on memberNet, logging into myIEEE, networking opportunities, and much more.

8. Leveraging IEEE Collabratec™
Keep members and non members engaged
Networking with each other
Local community
Authoring
Technical interest
Career resources
Keys to Success
Building the community
Steady stream of fresh content

9. Recruiting New and Former Members
IEEE Collabratec is free to non-members
Find potential members
Profile with interests – connect with relative people, events, projects
Introduce various aspects of IEEE
Users remain on IEEE Collabratec even if they do not renew their membership
Still connected to the organization
Easily reach out to former members

10. How Can Sections Leverage IEEE Collabratec?
Lead generation tool
Member engagement tool
First-year members
Disengaged members
Alternative member support channel

11. How are we going to do it? Section Plans “Making Your Section Zing”
Joint Session Membership Workshops incorporating Region 6 strategic initiatives
“Making Your Section Zing”
Presented at the 2015 IEEE-USA Annual Meeting by Charles Lord, Region 3
Used to capture:
Ideas you like
Ideas you can implement
Team Effort
11/7/2018

12. Questions?
Contact Info: Ralph Hogan Chris Wright