FUTURE OF MOBILE

IT USED TO BE SO SIMPLE…

IN-STORE PURCHASE CONSUMER IN-STORE SALES PEOPLE FRIENDS & FAMILY MASS MEDIA

FRIENDS & FAMILY IN-STORE PURCHASE shopper IN-STORE SALES PEOPLE social networks Videos e-tailers MANUFACTURE SITES blogs In-store media ONLINE PURCHASE search sites

3 seconds 3 SECONDS

THAT’S ALL THE TIME YOU HAVE TO CAPTURE THEIR ATTENTION …. IN THE MOBILE UNIVERSE

Ron Caughlin President Managing Director BRAND>ED Andy Bruce CEO THE MOBILE EXPERIENCE COMPANY Jed Schneiderman President TAPPED MOBILE Ryan Payne Owner LUSH CONCEPTS

Access Engage Advocate Convert

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ALCOHOL CAMPAIGN CASE STUDY + OVERVIEWS

CASE STUDY: ABSOLUT © 2014 Shazam Entertainment 14 Absolut (2012 – 2013, U.S.) “Working with our partners at Vizeum, we made the decision to incorporate Shazam into a campaign - to increase standout and create the link to music as part of who we are. Given the inextricable tie between Absolut, nightlife and music, it seemed like a natural fit —we know our audience consists of music and tech tastemakers, and the results of this study, including 50% increase in brand recall have only reaffirmed that.” Andre Marciano, Director of Media and Integrated Communication at Pernod Ricard USA 2013: Absolut Transform 9/9 – 11/24/ : Absolut Greyhound 2/10 – 3/7/ : Absolut Greyhound 3/12 – 8/4/2012

Campaign Elements Primary goal: Video views  From the Shazam TV result, 51% watched Swedish House Mafia’s “Greyhound” music video that was specifically created for Absolut CASE STUDY: ABSOLUT © 2014 Shazam Entertainment | Source: Internal data 15 Absolut (2012 – 2013, U.S.) Campaign Elements Primary goal: Sweepstakes entries  60% clicked to enter the sweeps for SHM last performance from the Shazam TV result  Enhanced Music Takeover (EMT) drove a large majority of Shazam volume along with clicks to enter the sweepstakes  Banners had a.75% CTR driving to sweepstakes They evolved their on-screen call-to-action to include a value proposition. With music in the commercial, including an EMT helped to maximize exposure to sweeps from radio play, as well. Shazam TV Result Enhanced Music Takeover Shazam TV Result Campaign Elements Primary goal: Music downloads  84% clicked from the HTML5 Shazam TV result to download the free Woodkid song featured in the commercial  Of those who recalled the commercial with the Shazam call-to-action, there was a higher percentage that recalled the brand and the message of the commercial than those who didn’t see the Shazam CTA