Retaining Quality Staff Through Qualifications Professor Peter A Jones MBE FIH May 2008

Retaining Staff –“ an increase in better qualified and trained employees is essential for an industry that constantly suffers from too many vacant posts” Institute of Hospitality 2008 – “…Positive acceptance from those who understand that high quality training in the workplace deserves recognition for everything it does, to raise the skills levels of those who participate.” Mary Curnock-Cook, Director of Qualifications and Skills, QCA

Key Issues for Employees Contact with people - customers and coworkers Career opportunities Learning and training opportunities Personal development and growth Good salary

“ I need something challenging and I need to work for people that recognise my efforts. I do not necessarily need to be compensated monetarily.... but I do need opportunity and recognition..” Junior manager

Observations Money alone does not motivate Opportunity for career growth and further training is an important consideration Personal satisfaction at work improves retention Relationship with the employer is crucial.... saying ‘well done’ occasionally is not enough

BUT..... Labour turnover exceeds 30% across the sector, higher in some sectors and geographical areas. Costs of turnover exceeds £880M across the sector Training and learning opportunities are variable ( 33% of employers offer no training) 61% of management vacancies are considered hard to fill

Some self - evident truths Training improves retention The virtuous training circle Improved retention reduces costs Reducing costs releases £ for training

Employer concerns The costs of training Time spent on training Direct benefits to the business Inflexibility of courses and qualifications Courses and training not designed to meet the business needs “ I am running a business.... not a training centre on the side”

The meeting of minds... Employee Employer Commitment Net Return (Reward) Opportunity Commitment Net Return (Profit) Opportunity Qualifications Framework Training Gap

Employer and Employee needs Flexibility of courses and delivery Manageable time out of the workplace Direct benefits to the business and the individual Commitment Flexible opportunity

IOH Approach Individual building blocks(units) of training and learning Build to qualifications and awards - 16 units per qualification( 1 Core + 1 Option) or 6 units per specialist certificate Flexible delivery - each ‘bite size’ block (unit) is a 1 day course Progressive pathway of CPD from Level 2 - FdA Assessment is separate from delivery and online Up to 50% of a qualification can be obtained through other recognised units such as in company training

Qualifications Framework - Core Areas 1. Business Management 2. Business Marketing and Sales 3. Finance and Business Planning 4. Consumer Management 5. Human Resources Management 6. Legislative Management 7. Product Technology Management 8. Professional Development

The Framework... 1 CORE BUSINESS AREAS Business Skills Certificate for Hospitality, Leisure and Tourism Certificate in Management for Hospitality, Leisure and Tourism Diploma in Management for Hospitality, Leisure and Tourism INSTITUTE OF HOSPITALITY Development Certificates INTRODUCTORY Level 2 INTERMEDIATE Level 3 ADVANCED Level 4Level 3 Business Management Introduction to Business Operations Managing the BusinessBusiness Strategy Business Development Business Marketing and Sales Introduction to Services Marketing Supervising SalesServices MarketingMarketing and Sales Development Consumer Management Understanding the Consumer Understanding Consumer Relationships Managing the Consumer Consumer Development Finance and Business Planning Financial and Business Skills Finance and Budgeting for Business Managing Finance and Business Performance Finance and Business Development

The Framework....2 CORE BUSINESS AREAS Business Skills Certificate for Hospitality, Leisure and Tourism Certificate in Management for Hospitality, Leisure and Tourism Diploma in Management for Hospitality, Leisure and Tourism INSTITUTE OF HOSPITALITY Development Certificates INTRODUCTORY Level 2 INTERMEDIATE Level 3 ADVANCED Level 4Level 3 Human Resources Management Introduction to Managing People Managing Teams Leadership and Management Human Resources Development Legislative Management Introduction to the Legal Framework Complying with Legislation Managing the Changing Legislation Legislative Development Product Technology Management Introduction to Product Technology Developing the Product through Technology Managing the Product through Technology Product Technology Development Professional Development Introduction to Personal Development Managing Your Professional Portfolio Strategic Business Development Professional Development

Retaining Staff through Qualifications Framework is approved and accredited Fundable – Train to Gain- Leadership and Management – Additional funding from LSC Can be tailored to meet in-company needs Most Importantly meets the needs of the Employer and the Employee

Further Information