Website Creation: -Content - Subscribers Marketing: -Content Creation -Call to Action Social Media: Targeted Campaigns and Followers -Facebook -Instagram -Pinterest -Google+ Daily Events Promotions- -Sunday Funday -Wine and Wing Wednesday -Monday Industry Night Weekly Blog Content Creation New follwers

2010/10/what-is-user-experience- design-overview-tools-and-resources Steve Krug YouTube: vU vU Article Resource

7 steps to help you launch your first marketing campaign. 1.Decide on your campaign objectives Choose an marketing service provider Build your list Know the law Create your Send your campaign Measure its success Resources campaign-in-10-minutes/ Examples-of- -Marketing.aspx#sm.00000nytvq36lvecbzid854orwlcf

a-social-media-marketing-plan/ 5 Tips for Running Your Best Social Media Campaign Ever 31 Resources The 7 Steps to a Successful (and Agile) Social Media Strategy media/the-7-parts-to-creating-a- strategic-nonprofit-social-media- plan / 1. Choose the most effective platforms. 2.Identify channel specific short- term and long-term objectives. 3. Focus on fostering customer engagement. 4. Make sure content echoes your brand’s voice and values. 5. Create a content calendar.

Instagram 1.81% of Pinterest users are actually Females. 2.Men account for only 7% of total pins on Pinterest. 3.Millennials use Pinterest as much as Instagram. 4.Median age of a Pinterest user is 40, however majority of active pinners are below Half of Pinterest users is $50K or greater per year, with 10 percent of Pinteresting households making greater than $125K. 6.30% of all US social media users are Pinterest users. 7.60% of Pinterest users are from US. Pinterest business Google+ What’s the Payoff for Online Marketing Video? 8 Big Video Marketing Results Numbers 80% According to the Online Publishers Association, that’s the percentage of Internet users who recall watching a video ad on a website they visited in the past 30 days. It gets even better. Of that 80%, 46% took some action after viewing the ad. In fact: 26% looked for more information about the subject of the video 22% visited the website named in the ad 15% visited the company represented in the video ad 12% purchased the specific product featured in the ad YouTube

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Companies who blog receive 97% more links to their website Marketers who have prioritized blogging are 13x more likely to enjoy positive ROI. Blogs have been rated as the 5th most trusted source for accurate online information. 6 Reasons Blogging Can Benefit Your Restaurant & Bar Business benefits-your-restaurant-bar-business/ Blogging for Happy Hour 32

SPECIFIC CAMPAIGNS AND TACTICS Promote Happy Hour On All Social Media Channels Create Specific Campaigns To Target Specific Demographics Promote Sunday Funday: Goal: To Capture Business Prior To Football Season/To Ensure Sunday Sports Fan Business Pictures of Food and Drink on Pinterest and Instagram Tweets and Updates on Twitter And Facebook with Pictures and Captions for Specific Campaign Create Groups for Google+ and Facebook around Sports and Microbrews Relevant Blogs addressing Sports and Food & Drink marketing-Mail Chimp YouTube to come Measurement of Campaigns Gain Followers, Subscribers and Members Revenue and Attendance Track Individual Campaigns Through Specific, Attainable and Measurable Goals and Hootsuite for Business Revise and Repeat