7/6/20161 Mrkt 474-RETAILING Dr. Ugur Yucelt Fall 2001 Tel:

7/6/20162 MRKT 474-RETAILING u Required Text: B.Berman and J.R.Evans, Retail Management (Eight Edition), Prentice Hall, 2001.

7/6/20163 Course Requirements u Assigned Readings: F Wall Street Journal F Business Week F Journal of Retailing F Journal of Marketing F Harvard Business Review There are more materials to be covered in your readings than the lectures.

7/6/20164 Course Requirements (Cont.) u Course Description: F Managerial, ethical and social issues F Retail firms and clients F Retail Strategies F Segmentation F Research F Consumers F Planning F Pricing F Promotion

7/6/20165 Course Requirements (Cont.) u Prerequisites: MRKT 370 u Course Objectives: F To introduce the philosophy of management. F To introduce the role of retailing in society and economic system. F To introduce the case method, and practical and managerial approach in retailing.. F To introduce career opportunities in retail filed.

7/6/20166 Course Assignments u Case Analysis/Presentation (group of two students, maximum pages. u Research report/presentation (individual report, maximum 10 pages): Proposal Required u A total of three quizzes/exams. u Class discussion and participation.

7/6/20167 Some Details about Course Assignments u Written Case Analysis: F Preparation of group of two students. Each group must select a leader as a coordinator. F Each group must meet as often as possible under the direction of group leader. Group leader must inform me any unusual circumstances. F Each member of the group must evaluate each other et the end of semester. F Cases must be presented and discuss in class. F Written portion of the report must be maximum pages and due at the end of class presentation.

7/6/20168 Some Details About Course Assignments (Cont.) u Possible Outline for Case Report: F Problem Identification F Alternatives F Evaluation of Alternatives: (a)Pros, (b)Cons F Selection the Best Alternative F Recommendation, and F Implementation

7/6/20169 Some Details about Course Assignments (Cont.) u Guidelines for Case Analysis/Presentation: F Everyone must read the case before coming to class. F The group who is volunteered to present their solution will lead the discussion.. F Each presentation will be criticized by another group. F Each student must ask question and participate class discussion during or after the presentation.

7/6/ Some Details about Course Assignments (Cont.) u Research report/Project F It will related to retailing operations. F Topic must be selected from the list which is given at the end of this syllabus. F Submit a proposal and an outline not later than the sixth week of this semester. F Collect information and complete your report/project. F Present your report in class. F Submit the written portion at the end of your presentation.

7/6/ Some Details About Course Assignments (Cont.) u Class Participation u Peer Ratings u Attendance u Make-Up exam Policy u Academic Integrity

7/6/ Other Expectations and Requirements u Grading Policy: F Written Case Report/Presentation % F Research Report/Presentation % F Class Participation………………… % F Quiz I % F Quiz II % F Quiz III %

7/6/ Other Expectations and Requirements u Grading Policy: F 94 and up A F A- F B+ F B F B- F C+ F C F D F Below F

7/6/ Contents of the Course u Weeks1-3 Chapters 1-4 Case 1 (p.108) u Week 4 Chapter 5 & 6 Quiz 1 u Weeks 5-6 Chapters 7-8 Cases: 2(p.212)- Proposal Due 3(p.283) u Week 7 Chapters 9-10 Case 4(p.354) u Week 8 Chapter 11 Quiz 2 FALL BREAK, OCTOBER 8-9 FALL BREAK, OCTOBER 8-9

7/6/ Contents of the Course (Cont.) u Weeks 9-11 Chapters Cases:5(p.445) Chapter 17 6(p.592) Chapter 17 6(p.592) u Week 12 Chapter 18 Quiz 3 u Weeks Chapters Case:7(p.665) 8(p.703) 8(p.703) u Week 15 Presentation of Research Reports

7/6/ QUESTIONS AND CONCERNS