1. On-Line Marketing Fall 2000 Dr. Ugur Yucelt MWF 2:00-2:50 E-Mail: uqy@psu.edu

2. Required Text Joel Ready, S. Schullo and K. Zimmerman. Electronic Marketing, Dryden, 2000 New York Times Articles Prerequisite: MRKT 370

3. Additional Readings New York Times Wall Street Journal E-Company Business Week Fortune

4. Course Description Knowledge and Usage of Electronic marketing Marketing strategy/plan for product or service based on-line companies Usage of internet Usage of marketing intelligence sources Front page software

5. Course Objectives To introduce Electronic/on-line marketing in today’s fast pace business world To familiarize with on-line marketing tools and electronic communication vehicles To develop the skill required for completion of a market study and planning for product/service on internet To improve team working skills and task delegation

6. Course Requirements Design and implementation of Team project On-Line exercises Three Short Quizzes Verbal class participation Presentation of Team projects

7. Team project Maximum two students Situation assessment of your selected product/service on the internet Marketing plan including product, price, distribution and promotion on the internet Implementation strategies Class presentation Final copy due at the last week of this semester (See P.416 for an example)

8. Outline of A Proposal Title Introduction/Background Purpose of the Study Methodology Bibliography/References

9. Other Assignments Online exercises: See my course web on weekly basis. Assignments will be posted in my web page regularly. You will bring your written answer/solution to class for discussion and grading on due date. Quizzes Verbal Class participation Peer ratings Attendance Make-up exams Academic Integrity

10. Grading Policy Written team project/presentation…….30% On-line exercises………………………15% Class participation……………………..10% Quiz …………………………………...15% Quiz I………………………………….15% Quiz III…..……………………………15%

11. Contents of the Course Week I to Week III Chpts. 1-4 Week IV Chpt.5 Quiz I Week V to Week VII Chpts. 6-9 Week VIII Chpt. 10 Quiz II Week IX to Week XI Chpts. 11-15 Week XII Chpt. 16 Quiz III Week XIII to Week IV Chpts. 17-19 Week XV Presentations of Projects