Lapsed donors & year end strategies

LYBUNTS-Last Year But Unfortunately Not This Year SYBUNTS- Some year but unfortunately not this year LYBUNT/SYBUNT- What’s the Difference

Generate and Segment your List Top Donors-  Determine if there are any people that would warrant a face-to-face visit.  Determine if there are any people that would consider giving a challenge gift.

Event Attendees- Who Gave Who did not (a person who did not give beyond the cost of the of attendance or attended as part of a company/individual sponsored table Generate and Segment your List

 Envelopes  Letter on letterhead stationery If possible, use paper the size of personal stationery: 7 by 10 inches.  Enclosure (Optional)  Pledge or other response card  Reply envelope, decide whether your organization or the reader will pay for postage Order Supplies

Web Site: What does it look like? Is it current? Is it user friendly? Does the fundraising message match the message in the letter? Does it have a donate now button? Add the Donate Now Button to your s during the campaign

Identify your year-end campaign message Identify your year-end schedule

Donors primed and ready Likely to increase the response rate Send a Warm-up Letter, Postcard or

Solicitation letters tweaked for the audience Follow up letter Thank you letter Write your letters

Consider the size of your paper if possible use paper the size of personal stationery: 7 by 10 inches. Choose your format and your font carefully Indent each paragraph and double space between each one— it's easier on the eye, so is using Georgia or Times Roman fonts Start with a personal hello anything but dear friend Begin the letter with thank you for a previous contribution/a story about a child Emphasize the positive Do not use words such as no, not,never Tips on letter writing

Clear call to action Include the date for a timely response A specific amount of your request encourage a larger gift A donation process that makes it easy to give tell donor to write check out to BGC and place in the enclosed envelope. Include website address encourage the donor to make the donation on line Thank the readers for being willing to help Sign each letter Add a P.S.! can be an effective place to rephrase your donation request or perhaps invite readers to consider donating a lesser amount Tips on letter writing

Send the letter Follow-up with a phone call Send thank-you note Make a thank you call Send a follow-up letter to donors who have not responded Repeat

December 30 – 31 Strategy Different media reinforces your message Maximize online giving Gift is received before the end of the year. Donor habits may be changing

Send year-end Statement to all donors who gave in 2010

Resources BGCA.NET Click on FUNDRAISING Click on theFUNDRAI$INGbank Go to The Vault

Thank you!!!