W HAT IS AN ADVERTISEMENT ? Write down your definition on a piece of paper. Definition: Something that is trying to influence a person to “buy” a product,

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Presentation transcript:

W HAT IS AN ADVERTISEMENT ? Write down your definition on a piece of paper. Definition: Something that is trying to influence a person to “buy” a product, service or idea Business pay BIG dollars to advertise!!!!! A 30-second ad in last year’s Super Bowl cost advertisers…..30-second ad in last year’s Super Bowl

W HERE DO YOU USUALLY FIND ADVERTISEMENTS ? TV Billboards Newspaper Internet Facebook News Weather Sports Where else???

B RANDING The advertising of products in such a way that consumers have instant, positive, brand-name recognition and association with a particular company Ex) McDonalds - Golden Arches What else??

M EDIA A material or technical means of expression TV, Radio, Print, Online

P ERSUASION The act of moving by argument to a belief, opinion or course of action Buying something to be “popular” or look good

D EMOGRAPHIC Relating to the statistical study of human populations, especially with reference to size, age, race, religion, social class and geographic locale. Ex) males age Ex) Female Athletes - not a specific demographic but a market to sell to….

H OW MUCH DOES A CELEBRITY GET PAID FOR AN ENDORSEMENT ? Top 10

REVIEW Give me an example of a type of media. Give me an example of a specific Demographic. Give me an example of a brand.