© 2015 albert-learning.com Logo Deciding on a Logo.

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Presentation transcript:

© 2015 albert-learning.com Logo Deciding on a Logo

© 2015 albert-learning.com Logo Logos are a critical aspect of business marketing. As the company's major graphical representation, a logo anchors a company's brand and becomes the single most visible manifestation of the company within the target market. For this reason, a well-designed logo is an essential part of any company's overall marketing strategy. Corporate logos are intended to be the "face" of a company: They are graphical displays of a company's unique identity, and through colors and fonts and images they provide essential information about a company that allows customers to identify with the company's core brand. Logos are also a shorthand way of referring to the company in advertising and marketing materials; they also provide an anchor point for the various fonts, colors and design choices in all other business marketing materials.

© 2015 albert-learning.com Logo VOCABULARY LogoA symbol or other small design adopted by an organization to identify its products, uniform, vehicles, etc. ManifestationAn event, action, or object that clearly shows or embodies something. StrategyA plan of action or policy designed to achieve a major or overall aim. Anchor pointA rigid point of support, as for securing a rope. TranquilityA disposition free from stress or emotion. Flavour A substance added to food, etc, to impart a specific taste. IdentifyRecognize or distinguish NotableWorthy of attention or notice; remarkable.

© 2015 albert-learning.com Logo Iconic logo Monogram Drawing 3 Forms of logo

© 2015 albert-learning.com Logo

© 2015 albert-learning.com Logo

© 2015 albert-learning.com Logo LOGO  Red evokes aggressiveness, passion, strength and vitality.  Pink evokes femininity, innocence, softness and health.  Orange evokes fun, cheeriness and warm exuberance.  Yellow evokes positivity, sunshine and cowardice.  Green evokes tranquility, health and freshness.  Blue evokes authority, dignity, security and faithfulness.

© 2015 albert-learning.com Logo There’s much more to hidden meaning than just using negative space. While negative space does help to create good logos, it’s the actual concept behind it that makes the big difference. In 1953 Baskin-Robbins launched a quite innovative concept in the ice cream market by offering a total of 31 different flavors. The number 31 was present in the original logo, right in between the names Baskin and Robbins. Why 31? Just so a customer could have a different flavor every day of the month.

© 2015 albert-learning.com Logo The image is used to identify the organization. The image is used to identify French's, a notable product or service. As consumers grow to know, like and trust a specific brand, they are more likely to respond positively to successive encounters with a logo--potentially leading to increased sales or improved mind share within the target market. In addition, a well-designed logo implies a degree of professionalism and competence that could help steer potential new clients toward selecting the business rather than a competitor with no or substandard logos.