1. What Makes Brands Stand Out?
Standard 1
Objective 2

2. Characteristics of Good Brand Images
Should be easy to read, pronounce, remember
Should be distinctive
Should be adaptable to the passage of time

3. Branding Helps: Brands make buying easier
Brands offer instant recognition & identification

4. Consumer Psychology
The study of when, why, how, and where people do or do not buy products.
Let’s look at how different things affect our mind!

5. Logo Simple vs Busy Takes times to Create
Keep it SIMPLE!
Takes times to Create
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6. Slogan A short and striking or memorable phrase used in advertising
Catchphrase, Jingle, Motto
For a GREAT Slogan
Identification
Memorable
Beneficial
Differentiation
Keep it SIMPLE

7. Color
We prefer a brand due to a psychological angle and the “color factor” defines that aspect.
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8. RED Most powerful color Seduce inner cravings Simulate mind
Attract Attention
Youthfulness

9. BLUE King of all colors Most Visible Reliability Sense of dependency
Suitable for Technology and Health-related brands

10. GREEN Associated with Health and Prosperity
Source of serenity and peace (relates to nature)
Wealth
Brand – prestigious organizations

11. YELLOW Energy Warmth Hope Optimism Draw attention of viewers
Stimulate hunger

12. BLACK Elegance Power Highest in class and status Choice of elites
Superiority

13. GREY Neutral Color Calmness Tranquility Maturity Simple and clean look
Brands with class

14. Lighting Bright Lights More intense feelings More attractive Warmer
Positive feelings
Optimistic
Feel better

15. Lighting
Dim Lights
Colder
Calmer
Reach decisions easier

16. Music More positive responses with purchases Want familiar music
Time spent worth while
Satisfaction
More ticket spending

17. Emotion
Emotions are the primary reason why consumers prefer brand name products.
Evaluate Brands
Personal feelings and experiences
Ads create emotion
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18. Brand Licensing
Process of creating and managing contracts between the owner of a brand and a company or individual who wants to use the brand in association with a product, for an agreed period of time, within an agreed territory.
Licensing is used by brand owners to extend a trademark or character onto products of a completely different nature.

19. Licensing Agreement
An arrangement to license a brand requires a licensing agreement. A licensing agreement authorizes a company which markets a product or service (licensee) to lease or rent a brand from a brand owner who operates a licensing program (a licensor).