PNWVOST How Virtual Operations Support Teams (VOST) Support IMTs in Managing information WUI Summit – 31 March 2016.

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Presentation transcript:

PNWVOST How Virtual Operations Support Teams (VOST) Support IMTs in Managing information WUI Summit – 31 March 2016

How can VOST assist EM Agencies? Tasked Information finding Spot Trends Information dissemination Autonomous Monitoring public voice Amplifying official message Monitor Curate Amplify

What happens on an activation? Set up incident base and gather team Set up incident workbook Set mission tasks Monitor & Report Amplify EM Entity Set up and/or Maintain incident specific sites

Workbook – Key Websites and Resources

Tweetdeck for Social Media Monitoring

Hootsuite for Social Media Monitoring

What does the VOST report? Escalate Requests for help Requests for clarification Direct messages Negative feedback Complaints (actionable) Misinformation Escalate Requests for help Requests for clarification Direct messages Negative feedback Complaints (actionable) Misinformation Inform Trending topics New sources Positive feedback trends Complaints (not actionable) Damage assessments Appreciation (trend) Inform Trending topics New sources Positive feedback trends Complaints (not actionable) Damage assessments Appreciation (trend) Archive Acted upon posts Pictures News New sources Positive feedback Appreciation (individual) Archive Acted upon posts Pictures News New sources Positive feedback Appreciation (individual)

Sending Search Results to the PIO Shop

Incident Social Media Analytics Most tools have tiered pricing, from free to Enterprise packages Comprehensive analytics can cost around $50/mo to get through fire season Everything runs on subscription, which has been an issue for our IMT Tools PNW VOST has used in the past two years: Native analytics from Facebook, Twitter, Blogger, and WordPress Twitonomy Tweetreach Hootsuite Analytics (free version) Sprout Social (paid)

Situational Awareness On and Off Incidents The VCS – VOST Coordination Summary

Outgoing communications What PNW VOST Does

Outgoing communications What PNW VOST Does NOT Do Set up social media accounts and blogs, not requested by IMT Compose posts - unless in draft format, to be approved by PIO shop Release incident information outside approved channels Discuss incident specifics outside of PNWVOST (this includes other VOSTs, as well as the public)

Social Media and Emergency Management Thinking about when and how to post

The best information on an incident comes from the IMT/EM

That said, social media is for everyone.

Know your audience Channels and crossposting

Dealing with Difficult People content/uploads/2014/04/Unearthed-Trolls web.jpg

Useful Links PNWVOST Facebook: Twitter: EMCAMPNM Facebook: Twitter: The Red Elm Web: Facebook: Twitter: Scoop.it: (Use this for the above two groups and you’ll get a faster Virtual EMA: How to create Facebook Interest Lists: How to Create Facebook Friends Lists: How to Create Twitter Lists: People to follow @clim8resilient

The Real VOST Cat and I send special @M_2_Oh (and her PR For surge support in the week preceding this summit.