1. HOW DOES YOUR SOCIAL MEDIA MEASURE UP?

2. Why Social?

3. The Real Reason… What are those Facebooks anyway?

4. You Can’t Afford NOT to be Social

5. Rules of Engagement Choose Your Measurement – Brand awareness – Audience connectivity – Community engagement – Brand ambassadors

6. Return on Investment

8. Target Audience

9. Desired Actions Click to edit Master text styles Second level Third level Fourth level Fifth level

10. Desired Actions

11. Data Reports Software Recommendations -All-inclusive Hootsuite (freemium) Sprout Social (paid) Simply Measured (freemium) -Twitter Twtrland Twitonomy TweetStats Tweetreach Tweriod -Built-in analytics Facebook Instagram YouTube Pinterest

12. Data Reports

23. Adjusting for Success How is your content stacking up? Change content  Add images  Share user-generated content Change times  Reflect user online period  Schedule posts Advertising  Identify opportunities for paid posts  Ensure messaging aligns with existing campaigns

24. Get Results Nice work with that Internet thing you do.

25. Questions? Val Beerbower PR, Communications Manager Downtown Dayton Partnership beerbower@downtowndayton.org (937) 224-1518 ext. 230