1. Creating a Social Media Engaged Agency Presented by: Sergeant Tom Le Veque Arcadia Police Department tleveque@ci.arcadia.ca.us

2. Development of the Arcadia Social Media Presence Arcadia Police Officers’ Association –Intense negotiations –Edited & opinionated articles in traditional print media –Lack of timeliness –Needed to market the POA –Google = Topix & “Foothill Cities Blog”

3. Research! Limited resources Cops2Point0 –Christa Miller Sacramento PD –“Officer Michelle” Whittier PD Blog Oxnard PD –Beat Cop Tweets Boca Raton PD

4. Bellevue PD, Nebraska Blog & Twitter Presence ConnectedCOPS.net –Lauri Stevens –#140 Conference, “3 Tweeting Chiefs”

5. Arcadia Police Officers’ Association APOA News & Information Blog –Free platform (Blogger – WordPress) –Coordinated with Administration APOA Website –Positive articles –Allowed comments –Personal touch APOA Twitter

6. Return on Investment (ROI) Communication tool –Real time –Dialogue Positive branding (marketing) Builds trust InfluenceEducation Ability to touch anyone, anywhere!

7. ROI (continued) Listen & learn –What is being said about your agency? YouTube burglary comment Citation = harassment? –What does your community expect? Can give your agency a personality Improved relations with media Force multiplier –Community Policing –Information

8. “Official” Arcadia Police Department Presence Buy-in from Chief of Police, Feb 2010 BlogFacebookTwitter –@ArcadiaPD (Verified) –@TRLeVeque Nixle (Community Wire – Emergency Communication) Crime Mapping

9. Arcadia Police Department

10. What & Who is behind your successful presence? Buy-in from the TOP! Volunteer for assignment Involve all sections of agency Internal education –Overcomes “fear” –Prevents embarrassment –Politics, legal issues, & privileged information –Everything is public –Leave opinion at the door Policy Development

11. Successful presence (continued) Engage & participate –Comments? PatienceTimeliness –FLSA –Team approach –Emergencies 9-1-1 Sincerity & follow-thru Listen, ask, and adapt

12. Successful presence (continued) Network & Research –Within Law Enforcement International Association of Chiefs of Police ANY other LE presence –Outside of our profession! GovLoopGov2.0 Private industry –Evaluate “Expert” opinion

13. What to talk about? Crime incidents Crime trends & prevention Upcoming activities & events Agency awards & recognition Recognize your community Enhanced press releases ASK!Value

14. Time Investment & cost? Basic presence in hours to days Maintenance = 1-2 hours per day –Personnel time $ Tools –Free blog platform Blogger, WordPress –Free Twitter platform Tweetdeck, Hootsuite –Free Facebook –Free Nixle –Google Alerts & Analytics –Consultants

15. Future? Use of video –YouTube channel –Press releases Citywide department involvement School District –Nixle –HS Journalism

16. Overcoming Apprehension International Association of Chiefs of Police Los Angeles County Sheriff’s Department Growing number of local agencies